Google Adds Concert Dates To Knowledge Graph

Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist’s official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new […]

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knowledge-graphGoogle announced today it is now adding concert dates to its Knowledge Graph.

According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist’s official website if the site includes structured data markup.

The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings:

  1. Implementing schema.org markup on the artist’s website.
  2. Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it.
  3. Use Google’s webmaster Data Highlighter tool to label events on the artist’s website.

Now when you search for a musician or band whose website includes the structured data markup, their concert dates will be listed in the knowledge graph box under “Upcoming events” as shown here for the band Fishbone:

Concert dates in knowledge graph

 


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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