Topic: Table of contents

Content Marketing Tools: A Marketer’s Guide

Introduction A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers communicate with their target audiences. The convergence of user-generated online content, social media, and mobile communication has put control firmly in consumers’ hands. Rather than coming to the brand website, […]

Enterprise Local Marketing Automation Platforms: A Marketer’s Guide

Introduction Locally targeted ad spending by U.S. national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s U.S. Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information – particularly through social media – and their use […]

B2B Marketing Automation Platforms 2014: A Buyer’s Guide

Table of Contents Section I: Marketing Automation Software Market Overview Section II: Marketing Automation Market Trends Section III: Marketing Automation Platform Capabilities Section IV: Choosing a Marketing Automation Platform Section IV: Vendor Profiles Step One: Do You Need A Marketing Automation Platform? Resources View complete Table of Contents "Marketing Automation Platforms 2014" editorial team: Advisory […]

Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide

Introduction Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software. If you are considering licensing an […]

Enterprise Social Media Management Software 2014: A Marketer’s Guide

Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]

Microsoft Adds In-Copyright Books & New Features To Live Search Books

Today Microsoft announced that they have added in-copyright books to Live Search Books. Microsoft said they have only included books that their publishing partners have given permission to include. In addition, Live Search Books upgraded their design to enable two pane browsing of books. On the left pane are book details with “search inside the […]