Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Topic: TED
The rise of the position-less marketer
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
6 steps to a winning enterprise SEO strategy
Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make better business decisions. Here's how.
SearchCap: Google image search bug, local insights & post-rank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in the Google Search Console Search […]
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and […]
Microsoft Photosynth Creator Agüera y Arcas Joining Google
Last night, the NY Times reported that the man primarily responsible for Microsoft’s Photosyth product, Blaise Agüera y Arcas, is joining Google. Agüera y Arcas is not simply an engineer or technician, he offers a rare combination of technical expertise, design and product vision. Agüera y Arcas joined Microsoft when his 2003 startup, Seadragon, was acquired by Microsoft Research […]
SearchCap: The Day In Search, December 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Christmas & Kwanzaa Decorations Are Live For 2013 A few weeks ago, Google added their Hanukkah decorations, but now that Christmas and Kwanzaa are just around the corner, Google has […]
Bing’s Knowledge Repository, Satori, Adds More Interactive Content
Dr. Richard Qian from the Microsoft Bing Index & Knowledge Team announced some major updates to Satori, Bing’s version of Google’s knowledge graph. The updates are vast and incredibly smart, making the Bing knowledge repository a lot more useful and interactive. The new features include: Links to TED Talks when people searches return the talks […]
SearchCap: The Day In Search, November 15, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will […]
Forget Phones, Google Gives Top Advertisers Google TV
Google’s gained quite a reputation for surprising attendees at conferences with an “Oprah” moment of giving them free Android phones. But phones, that’s so last year. With Google TV about to launch, Google’s upped the giveaway ante — handing out Google TV units for attendees at its Google Zeitgeist conference. Zeitgeist is billed as Google’s […]
SearchCap: The Day In Search, February 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We May Remove Buzz From Gmail Google says it may end the marriage between Buzz and Gmail. That may be a welcome move from users of both products, especially in […]
Google May Offer Buzz Independently From Gmail
Google says it may allow people to participate in Google Buzz without having it integrated within Gmail, in addition to offering a combined Gmail service. That may be a welcome move for users of both products, especially in light of the substantial privacy concerns voiced this week about Google Buzz. “It’s clear that interest in […]
Google’s Sergey Brin Talking China At TED
At the TED conference in Southern California, host Chris Anderson held an impromptu Q&A with Google cofounder Sergey Brin on Google’s decision to leave China. Anderson started out asking Brin to recount what happened. A presentation about the GhostNet spying network had just concluded, and Brin said Google found they’d been targeted in a similar […]
Sergey Brin Might Do Google Buzz
Want to follow Google cofounder Sergey Brin on Google’s new microblogging service, Google Buzz? Brin says he might join in the future. During the Google Buzz launch event, Brin spoke of being a big fan, even using it to gather opinions internally at Google about a New York Times opinion piece he was writing about […]
SearchCap: The Day In Search, January 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OneRiot Launches RiotWise Ad Network For Real-Time Search OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch […]
Yahoo’s Sean Suchter Switches Sides, To Head Microsoft Search Efforts In Silicon Valley
News came out yesterday on Valleywag about Yahoo vice president Sean Suchter leaving the company and heading to Microsoft. To do what? Sean had told me privately on Tuesday, and I’d been waiting to get an official heads-up to say more. But AllThingsD now has the formal news: to be general manager of Microsoft’s Silicon […]