Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Topic: The Boston Globe
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Now, Mitt Romney Has A Santorum-Like Bing & Google Problem
Perhaps Google may finally have to figure out a “fix” for Rick Santorum’s “Google Problem,” now that an anti-Romney site is making it appear that anyone can rank any protest page for any politician’s name. Bing has the same problem, but no one ever seems to care about that. Spreading Romney I was pretty surprised […]
SearchCap: The Day In Search, February 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
SearchCap: The Day In Search, October 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
SearchCap: The Day In Search, October 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]
Newspaper Publishers & The Video SEO Opportunity
Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure – my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all […]
Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest […]
A Small Business Marketing Success Story: Teresa Boardman, Real Estate Agent
The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I’ve called real estate SEO a “joke,” and it’s […]
SearchCap: The Day In Search, May 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
SearchCap: The Day In Search, November 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Northeastern University Sues Google Over Index Database Design
Northeastern sues Google over patent from The Boston Globe reports that Northeastern University and a company founded by a Northeastern professor, Kenneth P. Baclawski, is suing Google for patent infringement. The issue at hand in this case is that Northeastern has patented a method of storing database queries back in 1997. It wasn’t until about […]
But Can You Get Google Health On Your Google Phone?
Last week’s rumors about the Gphone not enough for you? Rumors the week before not enough? My Gphone: Google Phone Timeline of rumors over the past three years not enough? Fine. Below are some more, along with a look at the hype build-up for the phone compared to similar hype we had for Google Health.
Revealing The Sources Of Google News
American journalists and news reporters never reveal their sources. Google News follows suit, nowhere providing a list of the more than 4,500 English language news sources it claims to track. However, Henk van Ess, an investigative journalist from the Netherlands, offers a service that reveals the names of 1,256 news sources used by Google News […]
Autonomy To Reclaim Blinkx, Then Spin It Off
The relationship between enterprise search company Autonomy and video search company Blinkx has always been confusing. PaidContent.org now reports that the "weirdly secretive relationship" (I agree) is getting clearer. Autonomy is to exercise an option to take over Blinkx, then appears to be spinning some consumer-facing search technology that its owns (and I believe Blinkx […]