Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Topic: UBS
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role
Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google’s local products and services. Yahoo has struggled to find a leader […]
SearchCap: The Day In Search, October 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches Google+ Hangout With Full Page New York Times Ad How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to […]
comScore Search Data: Google Gains, Yahoo Falls To “Lowest Level Ever”
It’s that time again; the financial analysts are trickling out their advanced look at September search market share data from comScore ahead of the official release of those numbers. Our look at the data comes courtesy of Macquarie Equities Research and UBS. Google regained some share in September, at Yahoo’s expense. And AOL was up […]
It’s Alive: The Google Chrome OS Notebook Launch Event
Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself.
SearchCap: The Day In Search, October 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook On Social Search: ‘We Want To Work With Everybody’ That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press […]
Google Search Share Up After Instant, Yahoo Down After Bing Transition
comScore has released its latest search share figures to analysts. UBS is first out of the gate to report them. In the wake of Google Instant, Google is once again gaining share, after several months of slight decline. Meanwhile after months of gains, Yahoo drops after becoming “powered” by Bing.
New comScore Search Metrics: ‘Explict Core Search’ Up At Yahoo, Bing, Down At Google
As Danny earlier pointed out, comScore has devised a new metric called “Explicit Core Search” to separate intended search results from slideshow “gaming” (“contextual search”), which had arguably distorted search volumes at Yahoo and to some degree Bing in recent months. Here’s how comScore explains the new metric: When comScore reports our July 2010 qSearch […]
Bing & Yahoo Search Share Up, But Google Has Little To Fear
Once again, Yahoo and Bing have gained share against Google, in the latest monthly search market share figures from comScore. However, questions remain on whether the growth from “slideshow” presentations should be counted as “real” searches. Meanwhile, on a volume basis, Google continued to grow, not drop, its market share. comScore’s latest figures — the […]
Financial Analysts Release April comScore Search Data
The comScore monthly search data release is now such an anti-climax because it’s “leaked” a day ahead of time by financial analysts and then immediately republished by bloggers who receive the research notes. We’re on that list too. This month’s data (April) are a bit muddled because of UI changes at Yahoo and Google. Here’s […]
SearchCap: The Day In Search, November 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News For iPhone Gets Redesign The Google Mobile Blog announced Google News on the iPhone, Android and other smart phone devices has a new design. The new design looks more […]
Google Acquires AdMob, Mobile Display Ad Company
Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email […]
Google Has Well Over A Million Advertisers
Google: 1 Million Advertisers in 2007, More Now from the New York Times reports that Google has reported in their latest SEC filing that they have one million advertisers as of 2007. Now, that number is likely a lot more now, in 2009. An analyst from UBS estimated Google has between 1.3 million and 1.5 […]
SearchCap: The Day In Search, August 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microsoft: Forget It On Paid Search Partnership, Google & Yahoo
So Yahoo’s going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than 90 percent of the ad search market:
Drilling Into Google’s Decline In Paid Clicks
More doom and gloom on the paid search side for Google. comScore is once again reporting a drop in sponsored clicks, something that also happened last month. After last month’s fallout, comScore did a lot of further analysis shared at the Searchscape panel at our SMX West conference and online to ease concerns that it […]
SearchCap: The Day In Search, October 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Report: HTC To Be Handset That Goes With Google Mobile OS
In the now-you-see-it-now-you-don’t game of anticipating the Google Phone or Google mobile OS on a handset, UBS analyst Benjamin Schachter issued a report that predicts “Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by the Mountain View, Calif.-based search giant by the end of this year.” […]
SearchCap: The Day In Search, April 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, Feb. 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
MySpace Passes Yahoo In Page Views But Not Audience
I’ve been waiting for comScore to publicly post figures on November 2006 traffic before pointing to the news of MySpace topping Yahoo in terms of page views. But everyone’s getting into it, so I’ll pass it along now as well.