PPC

Google Ads overview tab now supports custom views

Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom views. This lets marketers tailor their dashboards to track the metrics that matter most to their campaigns.

Driving the news. The update was spotted and shared screenshots on LinkedIn, highlighting that users can now add multiple tabs and fully customize Overview pages for their unique needs.

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What’s changing. Previously, the Overview tab had a fixed layout, limiting how agencies and advertisers could monitor performance. With custom views, teams can now organize metrics, charts, and reports in a way that aligns with their workflow, improving efficiency and insights.

Why we care. Custom views allows you to tailor the Google Ads Overview tab to track the metrics that matter most to your campaigns, saving time and reducing the need to navigate multiple reports. Agencies managing multiple clients can create personalized dashboards for each account, improving efficiency and insight. Ultimately, this helps advertisers spot performance trends faster and make data-driven decisions more effectively.

First seen. This update was first spotted by Adrian Dekker

Bottom line. The update streamlines account monitoring, helping marketers focus on key performance indicators without digging through multiple reports. Custom views make it easier to keep campaigns organized and spot trends faster.

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About the author

Anu Adegbola

Paid Media News Editor, Search Engine Land

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, AdWorld Experience (Bologna, IT) and more.