Google no longer shows breadcrumbs in mobile search results snippets
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the breadcrumbs showing on the desktop search results.
This is rolling out today in all languages and regions where Google Search is available, the company wrote.
What it looks like. Here is the new mobile layout, see it is missing the breadcrumb – it only contains the the domain:
This is the desktop version with the breadcrumb, it includes both the the domain and breadcrumb:
Why we care. With any user interface change in Google Search, there can be changes to click through rates and traffic to your site. I do suspect this will have a minimal impact but it is worth keeping track of.
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