Google Merchant Center Next rollout expands
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Anu Adegbola on July 17, 2024 at 2:26 pm | Reading time: 1 minute
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023.
Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers.
Key points:
- New users and many existing ones already have access.
- Features a refreshed user interface.
- Reinvents complex features and introduces new experiences.
- Classic Merchant Center users are being notified when the update is available.
Why we care. Advertisers should familiarize themselves with the new interface and features to maintain efficiency, as the old interface likely will be deprecated soon.
Yes but. Advertisers who have already tested GMC Next out have faced issues with using the new interface.
July 24th update. Google has confirmed that all retail users will be upgraded to the new Merchant Center Next, by September.
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About the author
Staff
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.