The Need for Speed Google has sent strong signals that the download speed of web pages matters, not only for the best conversion rates but perhaps as a factor for ranking in the SERPs in the future. In addition, speed can have an impact on how many of your pages get indexed. Here’s how to […]
“Download time” and “speed” are terms that often confuse SEO professionals, web designers/developers, information architects and usability professionals alike because of various interpretations. A number of items influence download time, including but not limited to:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Medium Is The Message In Link Building In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said […]
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very […]
Over at the Search Engine Roundtable I reported that Google said they will be adding a “trustworthy” indicator to the new site performance report in Google Webmaster Tools. The reason behind adding this is because of the complaints and questions coming in from webmasters on the accuracy of such reports. As I explained, a Google […]
Google is introducing their own public DNS (domain name system) today named Google Public DNS. DNS is basically the Internet service that converts a web address (i.e. searchengineland.com) to an IP address of a server. Google says in many cases, DNS can be slow and we all know how much Google is obsessed with speed […]
In the wake of page speed becoming a ranking factor in 2010, Google has announced a new labs feature in Google Webmaster Tools. The new feature is the “Site performance” report under the “Labs” section of the tool. The site performance basically shows you how fast your site loads compared to other sites. It also […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Switzerland Suing Google Over Street View Switzerland is taking Google to court over privacy concerns related to Google’s Street View service. The BBC reports that Swiss privacy official Hanspeter Thuer is […]
At PubCon, Matt Cutts from Google said there is strong lobbying in Google to introduce a new ranking factor into the algorithm. The new ranking factor has to do with how fast a site or page loads. Matt described this as one of his ‘what to expect in 2010’ bullet points in his presentation yesterday […]
Despite indications that the U.S. economy is starting to turn around, low consumer confidence will undoubtedly have an impact on retail sales this holiday season, making every consumer’s online search, browsing and buying experience more critical than ever. The challenge for online retailers is not only to get shoppers to your site, but keep them […]
Google wants to make the internet faster. By speeding up the “most important computing platform of our time,” Google believes that consumers and businesses will experience a wide range of benefits, many of which we can imagine, some of which might be revealed over time. There’s no product or specific consumer offering here. Rather Google […]
Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet. The criteria and ranking methodology used included the following benchmarks: Discoverability – how readily a consumer can find the mobile Web site using different URLs. Readiness – how well the mobile […]
Google announced that the page load time metric is now a live factor that will influence your quality score and your minimum bids for your AdWords ads. We first heard that page load time was coming to the Google quality score in early March. Google then provided advertisers with metric in their AdWords consoles so […]
As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June. In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword’s landing page. Here is a picture of what an okay landing page load […]
Google has confirmed that they will be adding page load time as a quality score metric in the near future. The feature will go live in the “next few weeks,” but it won’t impact your quality score right away. A month after the metric goes live, Google will then implement the grade into the overall […]
A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that’s me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm. The new factor is page load time. If your destination URL is a very slow loading page, then Google will give you a […]
Steve Souders, Yahoo’s Chief Performance expert and writer of the Firefox add-on YSlow, announced on his site he is joining Google on January 7, 2008. It is not clear exactly what Souders will be doing at Google. It appears that he will be working with Dion Almaer, who is working on Google Code, Google Gears, […]