Google clarifies the upcoming Speed Update only impacts the ‘slowest sites’
Google clarifies that if you have a fast site, making it faster 'won't change things' with your rankings specific to the upcoming Speed Update.
Topic: Web performance
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google's tool for web developers.
AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages
Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages.
Google Image Search updates guidelines, adding structured data, speed and more
Google has finally refreshed content for its image search publishing guidelines.
Mobile speed case studies: Push for faster page loads
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning.
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]
Google working to integrate AMP benefits into future open web standards
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing […]
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts.
FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.
The Google Speed Update: Page speed will become a ranking factor in mobile search
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.
Google PageSpeed Insights now uses real data from Chrome browser users
Google has revamped their pagespeed tool to give more insights into how fast their pages really load.
Google announces solution to longstanding AMP cache URL display problem
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas […]
Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery
Third-party tracking platforms will need to make changes to accommodate the new tracking method.
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]
Google rolling out support for AMP landing page in AdWords search campaigns globally
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
Google announces AMP speed and viewability enhancements for ads
Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
Google updates its mobile Test My Site tool with more competitive analysis
Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load time.
SearchCap: Google authority score, hotel reviews & Bing image backstory
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a […]
SearchCap: SEO periodic table, Google updates & rank tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains […]
AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia
Baidu, Sogou and Yahoo Japan are adopting the mobile framework.
Google will change AMP display to make it easier to find & share publishers’ direct URLs
Change will be to the header in AMP content, expected in early 2017.
How Google may be slowing down AMP by not using direct links to publishers
What's in a name? When it comes to AMP, a URL that's not the publisher's may not smell as sweet.
AMP is one year old and growing fast. Will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.
eBay goes AMP, sign it might break out past news?
eBay adopting AMP for their transaction-based site may signal that Google might push out AMP well beyond article and news-oriented content.
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google's new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
Google Search Console now sending PageSpeed update notifications
If you are running an outdated PageSpeed install from Google, Google will let you know via the Google Search Console notification center.
Google’s AMP Top Stories Now Live In Mobile Search Results
AMP's objective is a faster, more engaging mobile web experience in an open ecosystem.
Google To Launch AMP In Search Results On Feb. 24, 2016
AMP, accelerated mobile pages, is going live this coming Wednesday in the mobile Google search results.
Google Search Will Integrate AMP Pages In Feb. 2016, May Get Ranking Boost
Fast-loading pages using the AMP format will arrive early next year, may be designated as "Fast" in search results.