Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won't be fully live until the end of August.
Topic: Web performance
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Google updated metric boundaries for core web vitals in Search Console
You may see more green scores in your core web vitals report in Search Console.
Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief
Plus, breaking down President Biden’s social media strategy
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
Google Page Experience Update to launch May 2021 with new labels in search results
Google will highlight search results that have a great page experience.
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP.
4 ways to speed up your Shopify site
Lower load times can increase your organic visibility and help you sell more.
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top Stories.
Will publishers drop AMP when it’s no longer a requirement for Top Stories?
Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to consider.
The Google Page Experience Update: User experience to become a Google ranking factor
Core Web Vitals metrics will start to impact rankings in 2021. Here is what you need to know.
Core Web Vitals report replaces Speed report in Google Search Console: What you need to know
If you are looking for the speed report in Google Search Console, it is no longer named that.
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
How to use the AMP status report to identify page errors, validate fixes
Google’s latest Search Console training video explains how to troubleshoot your AMP pages.
Google Search Console begins rolling out Speed report
Check out your new Speed report under the Enhancements tab within Google Search Console.
Google doesn’t have an ‘ideal’ page speed
The most meaningful speed metric depends on how users interact with your site, said Google's Martin Splitt.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
A deeper look at Google Search Console Speed Reports
We got access to the experimental speed reports in Google Search Console.
There’s a new Speed Report coming to Google Search Console
You can request beta access to this new speed report today.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Google data shows Page Speed update resulted in 15-20% speed increases among slower sites
Webmasters, developers, SEOs and site owners took notice and the results are in: The web is faster, according to Google.
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for improvement.
Advertisers can now view Google mobile speed scores for more landing pages
Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.
Google PageSpeed Insights tool gets a major update with more data from Lighthouse
Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information.
Google Search Console is sending notices for slow loading pages
Fix slow page loading notices are new and are now being sent to site owners via Google Search Console.
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
SearchCap: Google Dynamic Search ads, advanced speed optimization tips, Google penalties & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows dynamic search ad performance aggregated by landing page Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets […]
Google speeds up some searches by 2x with use of Service Worker and Chrome for Android
Google's pursuit of speed has led it to use Service Workers to make some repeated searches twice as fast.
Technical SEO
Technical SEO was the very first type of SEO. It used to simply mean making a website in a way that Google’s spiders can read it properly. It now means anything which involved working on the infrastructure of a site. Sitemaps The way to do make sure that Google can crawl your whole site […]
SearchCap: Aivon launches blockchain-based protocol, increasing PageSpeed, memorable PPC ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forget me not: 3 steps to make your PPC ads more memorable Aug 14, 2018 by Purna Virji What makes text ads memorable? Contributor Purna Virji looks at ways to keep […]
How to increase your PageSpeed in WordPress
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
SearchCap: Ask an SMXpert, Google update fully rolled out, paid search campaigns & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August core search algorithm update is now fully rolled out Aug 8, 2018 by Barry Schwartz Some SEOs are seeing more fluctuations with the Google rankings now, but Google has […]
SearchCap: Google update still rolling out, Bing adds hotel booking, page speed performance & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
Report: Google mobile speed update has no impact on general mobile rankings
So far, the Google Speed Update algorithm has had no impact on rankings in the mobile search results, says one study.