What server logs reveal that SEO tools miss
Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.
Topic: Web server
Google-Agent user agent identifies AI agent traffic in server logs
New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
How to fix the ‘Server error (5xx)’ error in Google Search Console
Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.
Server access logs and SEO: Everything you need to know in 2025
Here’s how analyzing server access logs can help you gain insights into bot activity, crawl efficiency and more for advanced SEO.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
The ultimate guide to HTTP status codes for SEO
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
15 ways to secure your WordPress site
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.
Choosing a Web Host
For some, choosing a web host might just be a case of finding a web hosting company with the cheapest pricing plans. However, if you’re looking for a web host that’s actually decent, and is going to guarantee your website has a solid host with a good reputation, then you’ll need to know a few […]
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.
How Switching To HTTPS Helps Your SEO
Why are some sites HTTP and some sites HTTPS? If that’s a question you’ve ever asked yourself, then there are some fundamental things you need to know about the internet. Simply put, the S in HTTPS stands for secure and means that a site has a security certificate (more on that below). Back in 2017 […]
Report: 51% of web site hacks related to SEO spam
One of the biggest reasons a site gets hacked is for SEO purposes.
Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.
Ask.com exposing real-time user queries to the public
Ask.com left its server status Apache page open to the public, exposing private search data to the world.
New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files
Bing announced, on its Bing Webmaster Blog, a new feature that helps webmasters create two types of XML Sitemaps. Bing created a server-side application that works on both IIS and Apache servers that helps you create a comprehensive Sitemap and, also, a recently updated Sitemap. The binaries can be downloaded at the Microsoft download site. […]
SMX Advanced 2011 Video: The Really Complicated Technical SEO Infrastructure Issues
The Really Complicated Technical SEO Infrastructure Issues Presentations from SMX Advanced, June 2011 It’s one thing to know you should use 301s, but how do you really implement that in an IIS 5.0 environment? Or as part of a server migration that includes resetting cookies for a new domain? Is Google’s crawlable AJAX standard the […]
Google Demands Speed—Do You Need A Content Delivery Network?
With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now need to consider a content delivery network to supplement the performance of their primary servers. A content delivery network (CDN) is a network of computers used to increase the speed of delivery of […]