How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue --...
Glenn Gabe
Glenn Gabe, president of G-Squared Interactive, is a digital marketing veteran with over 20 years of experience. Glenn currently helps clients maximize their online marketing efforts via Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Advertising, Social Media Marketing, and Web Analytics. During the past 20 years, Glenn has assisted clients across a wide range of industries including consumer packaged goods (CPG), e-commerce retailers, startups, pharmaceuticals, healthcare, military, education, non-profits, online auctions, real estate, and publishing.
Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe...
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable...
The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has...
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO...
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case...
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection...
With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google's quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe...
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for...
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known...
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on...
The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his...
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it's not readily accessible? Columnist...
Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over...
The Power & Importance Of A Search History Analysis For SEO Recovery
When working with a new client who's experienced a significant traffic loss, it's easy to jump right into an audit. But columnist Glenn Gabe believes...
How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with...
Swapped Out: Losing A Google Featured Snippet [Case Study]
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on...
How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)
If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe...
When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine
We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow...
Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying...
