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Topic: Webcast
Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast
Learn how reviews can help drive SEO traffic and revenue.
Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast
Tips for search marketers trying to turn mobile callers into customers.
SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a SSL 2048-bit key certificate […]
SearchCap: Foursquare Experts, Google Blessings & LinkedIn B2B Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Traditional Call Tracking Is No Longer Relevant – August 12th Webcast Digital Marketing Depot presents “Why Traditional Call Tracking Is No Longer Relevant: Emerging Trends for Call Tracking in 2014″ […]
SearchCap: The Day In Search, October 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Accredited? Get Updated Badges And Certificates You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has […]
SearchCap: The Day In Search, February 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials After penalizing Interflora and UK newspapers Google has issued a stern warning that selling links on sites that pass PageRank can […]
SearchCap: The Day In Search, February 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: No, Google Hasn’t Released Unannounced Penguin UpdatesThe last time Google has confirmed a refresh or update to the Penguin algorithm was back in October 2012 with the 3rd Penguin update. The […]
SearchCap: The Day In Search, August 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Facebook Friends’ Photos On Bing Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social […]
SearchCap: The Day In Search, August 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Inside The Google Voice Phone Booths Over the coming weeks, UK-style phone booths will pop-up around the US in airports and at universities, allowing anyone to make free calls to anywhere […]
SearchCap: The Day In Search, August 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per […]
Free Webcast: Ask The Search Engines – War Stories From The World Tour
One of the many challenges of search marketing is getting answers from the search engines. On December 1, we thought we’d help out. At Search Marketing Now, we’re going to give SEL readers the opportunity to ask questions, live, of representatives from Google, Yahoo!, and Microsoft. This SMN webcast, “Ask the Search Engines: War Stories […]
SMN Webcasts This Week: Bid Rules That Work & Call Tracking & Analytics
Search Marketing Now hosts two free webcasts this week, both at 1 PM Eastern. Tomorrow, Tuesday Oct. 20, Adam Scott Riff will deliver a presentation “PPC Bid Managements Rules that Actually Work,” sponsored by Acquisio. He’ll explain how to build rules from the bottom up, when (and when not) to use them, and more. Thursday, […]
Two Free SMN Webcasts Next Week: Offline Marketers & Search, PPC & Trademarks
Search Marketing Now, our educational webcast series for search marketers, presents two webcasts this coming week: Tuesday, July 21, Chris Sherman is the featured speaker on How Large Offline Marketers Drive Superior Search Marketing Results; Wednesday, Brad Geddes will deliver a webcast titled Trademarks, Brand Terms and PPC Advertising: Updates You Must Know. Both webcasts […]
SMN Webcast Wednesday: Mastering Local Listings
Tomorrow, May 20 at 1 PM Eastern, Search Marketing Now presents: “Local Search Marketing: Local Listings GONE WILD!” with Michael Boland of the Kelsey Group and Bryan Simkins from FedEx. Local listings were once relatively easy—businesses targeted Yellow Pages and classified. Today, there’s a range of free online listings—from local search engines to city guides, […]
Wolfram|Alpha To Broadcast Its Launch
Several cynical takes I read on yesterday’s Google Searchology event suggest that it and related announcements are directed at stealing Wolfram|Alpha‘s thunder. I think that’s incorrect but Google is certainly aware of the new engine’s impending launch and is keeping an eye on it. For its part Wolfram is going to webcast its launch or […]
Wolfram Alpha Makes Public Debut
The highly anticipated Wolfram Alpha search engine made its debut today, although Google tossed in a little spoiler. The webcast was apparently difficult for some to view, but you can get impressions of what happened from Between The Lines and Bits. The site also has a new blog and Twitter account, and we’ll be looking […]
SearchCap: The Day In Search, December 8, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SMN Webcast, Tuesday Oct. 28: “Measuring An Ad’s Value”
How do you measure the value of an ad if it’s one of several in a campaign? If a customer purchases your product after clicking on 3 search ads, which ad should get credit for the sale? Should branded search get more credit? What about the combination of online and offline ads? Next Tuesday, October […]
SearchCap: The Day In Search, June 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Free Webcast Next Tuesday: Multi-National Search Marketing
“Think global, act local” has long been a mantra for anyone marketing on an international scale, and it’s good advice for search marketers. While the worldwide reach of search engines offers incredible opportunities for marketers, there are plenty of issues to consider when you’re running a multi-national search campaign. What are the leading search engines […]
Free Webcast Thursday: How To Select A Paid Search Management Application
On Thursday, January 17, Christine Churchill, president of KeyRelevance, will discuss “How to Select a Paid Search Management Application.” As paid search continues to be the largest segment of online advertising, it’s also become more complex and competitive—and difficult to manage. If you’re still trying to manage paid search using spreadsheets, you might want to […]
Paid Search For Big Sites, Big Brands: Webcast
Our sister site, Search Marketing Now, is hosting its first webcast for 2008: “Paid Search for Big Sites, Big Brands,” tomorrow, Thursday, January 10 at 1 PM Eastern Standard Time, sponsored by iProspect. In this webcast, I’ll take a look at how large organizations with complex websites and important brands can effectively implement paid search […]
Free Webcast Next Thursday: Leveraging All Search Marketing Channels
How does your search marketing campaign measure up? Is your SEO strategy aligned with your paid search strategy? Are you taking advantage of shopping feeds? Are you expanding into global and mobile search? Are you coordinating and optimizing your efforts across these different areas to generate the greatest return? Please join me on Thursday, October […]
Yahoo To Host Web Only US Presidential Debate
Yahoo! to stream web-only US Prez debate from The Register reports that Yahoo will be airing a web-only U.S. presidential debate soon. Yes, Google did something like this recently with YouTube and the Democratic debate. But Google’s version was not exclusive to online only, Yahoo’s is. Charlie Rose, of PBS, will be hosting the debate, […]
SearchCap: The Day In Search, July 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Free Webcast Next Week – Offline Conversions: The Missing Metric
Join us next week for a free webcast from our sister site, Search Marketing Now: Offline Conversions: The Missing Metric, Thursday, July 19 at 1:00 PM EDT. Tracking offline conversions has always been a challenge for online marketers. Studies show that nearly two-thirds of sales that being online are closed offline. How do you track […]
SearchCap: The Day In Search, July 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Free Webcast Today: Local Search Advertising — The Challenges and Opportunities
“Local Search” has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make offline buying decisions. In that sense it has very broad implications across a range of online categories and vertical segments. […]
Free Webcast This Thursday: Revving Up For Mobile Search Marketing
I moderated the two mobile search panels at SES New York a couple of weeks ago, and was fascinated by how quickly the mobile search space is moving from a potential to a real opportunity for savvy search marketers. Mobile search is still in its infancy, but it’s clearly on the verge of exploding, and […]
Webcast: Alternative PPC Search Programs
Another webcast alert for SearchCap newsletter readers and anyone who visits Search Engine Land. In just over a week, the Reaping Return From Alternative Pay-Per-Click Search Engines webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Tuesday, March 27 at 1pm […]
SearchCap: The Day In Search, March 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
PPC & Paid Search Webcast Next Week
A quick heads-up for our SearchCap newsletter readers and also to anyone who visits Search Engine Land. Next week the Maximizing the Impact of Paid Search Listings webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, March 8 at 1pm […]
SearchCap: The Day In Search, Feb. 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Link Building Webcast Next Week
You’re invited to join Search Engine Land columnist Eric Ward when he presents Online Publicity and Link-Building 2007, a free webcast from our sister site Search Marketing Now. The webcast is Thursday, February 15 at1:00 PM Eastern (6:00 PM GMT), and will last 45-50 minutes including a live Q+A session with Eric. If you haven’t […]
Social Search Webcast Next Week
A quick heads-up for our SearchCap newsletter readers and also to anyone who visiting Search Engine Land. Next week the Social Search: New Marketing Opportunities webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, January 25 at 1pm Eastern. Chris […]