Why going global is essential to your business
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign?
Topic: WebCertain
SearchCap: Google iOS App Update, Google Shopping Adds Automated Bid Options & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s iOS App Now Provides Context-Aware Conversational Search Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions […]
VIDEO: WebCertain TV Gets The Scoop On The Search Engine Land Awards
Learn more about "The Landy Awards" - Search Engine Land's program to celebrate the search marketing industry with awards for SEO, PPC, Local, Retail and mobile search marketing campaigns.
Yandex To Bring Back Links To Their Ranking Algorithm
After dropping links from their ranking algorithm for specific niches, Yandex brings back links as a positive and negative ranking factor.
In Memoriam: Ilya Segalovich Of Yandex, Search Engine Pioneer, Leader & Visionary
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition to being one of the most brilliant search […]
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how online consumers search and convert. How you approach the issue […]
3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI benefit for search marketers not […]
How Does Color Usage Affect SEO & Conversions?
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions.
Is International SEO Really That Different From “National” SEO?
Usually, when I’m asked if “international” search or SEO is really different, the person asking the question has made up their mind that it’s actually not. Usually, they have a view that international SEO is all about infrastructure, domains and local domains and not much else. But is this true? You’ll probably not expect me, […]
The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced
Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers has presented the latest “Hreflang” thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news […]
Yandex Expands To Turkey, First Shots Fired In New Google, Baidu & Yandex Stand Off
Did you think the search engine war was over and that Google had won? Perhaps you believed that there were a few outposts still resisting the Google conquest, but expected that they’d give in eventually? If so, you’d better sit down and take a strong drink as the first salvos in the new Search Engine […]
SearchCap: The Day In Search, September 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Previews “Rich, Immersive” Search Experience Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, […]
SearchCap: The Day In Search, October 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An Open Letter To Derek Powazek On The Value Of SEO Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded […]
Multinational Search: New Column From Search Engine Land
Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages.