Topic: White hat

SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from […]

SearchCap: Google Japan right to be forgot, mobile search & doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: […]

SearchCap: Bing & Google Olympics, Yahoo tests & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction toolAug 1, 2016 by Amy Gesenhues Powered by Bing Predicts, the new “Events to Watch” tool will be […]

SearchCap: The Day In Search, September 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Airport Maps Aim To Make Air Travel Easier Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps. […]

SearchCap: The Day In Search, September 1, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use LinkedIn To Improve Organic Visibility I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the […]

SearchCap: The Day In Search, April 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAC Revises And Re-Ups Its Deal With Google IAC, the parent of Ask.com, the Daily Beast and Citysearch, today announced it has amended and extended its distribution agreement with Google through […]

SearchCap: The Day In Search, July 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Street Slide: Microsoft’s Next Killer Maps App? At the SIGGRAPH 2010 event this week in Los Angeles, Microsoft researchers showed off a next-generation tool for browsing street-level imagery. It’s called Street […]

SearchCap: The Day In Search, July 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Questions Opens To Limited Public Release Long expected, Facebook’s new Facebook Questions service is now being offered. It allows Facebook users to specifically ask question to and get answers from […]

SearchCap: The Day In Search, August 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Curious Case Of Google’s Bizarre UK Search Results Results from all over the world have been appearing in Google.co.uk search results pages. Matt Cutts explained this was all good because […]

SearchCap: The Day In Search, August 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Search Clothes — But Will It Help? (Probably Not) Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with […]

SearchCap: The Day In Search, June 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Roulette: McAfee Details Web’s Riskiest Search Terms Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, […]

PPC

SEO Ethics Are In The Eye Of The Beholder

True story. I was sitting at one of my computers, a bit flustered because I was trying to solve yet another CSS (Cascading Style Sheet) browser incompatibility, and I received the following email: I would be pleased to buy some text links on your website. Let me know if you are interested so we can […]

The Long Road To The Debate Over “White Hat Cloaking”

I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google’s Matt Cutts in comments there. No doubt others at search engines also dislike the idea that any cloaking is "white hat." So I wanted to […]

No, Advanced SEO Does Not Mean Spamming

Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have to spam. Not in my […]

PPC

Inaugural Werewolves Search Spam Game At PubCon Vegas

Last night in Las Vegas, SEOmoz held a game featuring well-known names in the SEM industry. The game is based on a game called Werewolf, and special cards were created picturing folks in the search marketing industry. Ian Kennedy posted coverage with pictures of the event and Rebecca Kelley from SEOmoz posted her coverage of […]

Hacking Google To Help It Improve Security

Last Friday, Philipp Lenssen wrote a fascinating post describing how his associate Tony Ruscoe was able to access Philipp’s Google account: “It’s your worst nightmare – someone reads parts of your Google emails, views your docs, modifies your spreadsheets, checks out your reading habits on the Google personalized homepage or Google Reader, and goes through […]