The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
Topic: XHTML
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
Search Engine Friendly Web Design
Search Engine Friendly Web Design [flv:https://searchengineland.com/video_assets/bootcamp/se-friendly-design.flv 364 264] “I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site? Search engines are like the […]
Google Instant Provides A Hint For Local & Mobile Optimization
Undoubtedly, you may have seen Google’s Instant Preview interface which provides glimpses for webpages listed in SERPs. What you may not be aware of is that they’ve added sophisticated code to make it unique on mobile devices. These Instant Previews provide compelling evidence that mobile optimization continues to be important. Google rolled out Instant Previews in November 2010, […]
Standards Compliance: Just Do it, Already
Dear coders: please write your HTML/XHTML code to be standards-compliant. Yes, I know — we’ve been down this road before. Folks have tested compliant versus non-compliant code, and it doesn’t help with search rankings, so why bother, blah blah blah. Just use the damned standards, OK? Standards compliance does impact rankings, albeit indirectly: Standards compliance […]
Total Search Marketing, Part 2
In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company […]
WWW2008: Search Research Paper Roundup
A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I’ve blogged already. Below is a rundown on those and some other papers that may be of interest. For the attention-challenged, I’ve also included my now patented "Twitter" summary for some of the interesting […]
Yahoo onePlace: Think Of It As MyYahoo For Mobile
This morning Yahoo announced a new mobile application called “onePlace.” The application isn’t yet available but appears to be an elegant mobile bookmarking system that is highly customizable and features an RSS reader. It can accommodate any type of content: news feeds, web sites, videos, images, search queries. A shorthand way to think about it […]
Dissecting An SEO Quiz — Are There Right Answers?
SEOmoz released its latest SEO quiz today, which is now getting some buzz as folks poke at the accuracy of the questions. Below, my own spin through the test, which constantly had me disagreeing with many of the "answers," plus some links to more of the chatter about it.
Meta Keywords Tag 101: How To “Legally” Hide Words On Your Pages For Search Engines
If there’s anything I particularly hate when it comes to SEO, it’s the meta keywords tag. I so wish it had never been invented. It’s practically useless, yet people still obsess over it. In this article, I’ll explain more about why you shouldn’t worry about it except perhaps for misspellings, as well as which search […]