Ian Lurie

Ian Lurie is Chief Marketing Curmudgeon and President at Portent, Inc, a firm he started in 1995. Portent is a full-service internet marketing company whose services include SEO, SEM and strategic consulting.

SEO

5 Whopping Lies That Keep SEO At Status Quo

I’m a little dense. I admit it. Sometimes things just don’t sink in. Me and the many voices in my head have attempted to define Enterprise SEO...

SEO

Using Share Of Voice To Measure SEO Results

Sometimes the biggest problem for any marketer is language: communicating results in a way that makes sense to your boss/client. Nowhere is that more...

SEO

What Is In Your Enterprise SEO Toolkit?

Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make...

SEO

You Know You’re An Enterprise SEO If…

What the hell is ‘Enterprise SEO’? Most people use the phrase when: Angling for a raise. Selling me their SEO widget. Trying to re-define their...

SEO

Easy SEO Wins For Big Sites

If you’re optimizing a site of 10,000+ pages, one-by-one title tag edits isn’t really your best bet. Enterprise SEO is all about scale....

SEO

How To Prune The Enterprise Link Tree

As Barry Schwartz pointed out earlier this month, Google’s warning sites about spammy link practices. And it’s no April Fool’s...

SEO

How To Get The IT Team On Your Side

Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer...

SEO

The Challenge Of Justifying Enterprise SEO

It all comes down to money. Face it: You can talk about executive buy-in, cultural shift and managing expectations. But if the C-Suite doesn’t...

SEO

The Enterprise SEO Guide To Response Codes

Response codes impact every page, image and file on your website. A visiting search engine bot figures out what to do based on those codes. Incorrect...

SEO

Friends Don’t Let Friends Use NoFollow

This is an old, old issue, but one that keeps cropping up. People keep using nofollow. Why? Please, tell me why? The nofollow tag is bad, bad, bad...

Content

29 Ways To Speed Up Your Website

There are so many reasons to make your website faster:  Higher conversion rates, lower bandwidth costs and yes, higher rankings in organic search....

SEO

Simple Tips For Writing An SEO Style Guide

You want to rank, you have to write stuff. Lots of stuff. If you’re a big company, you’re likely going to have 5+ copywriters going like...