Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Topic: Yell
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
New local SERP live in Europe
Branded directory buttons are being displayed above the map.
Yelp Buys Rival Qype For $50 Million To Consolidate Position In Europe
Qype was the European Yelp before Yelp was in Europe. Now Yelp has announced that it is acquiring the company for $50 million in a press release that also shares its “preliminary” Q3 revenue numbers. Founded in 2006 in Hamburg, Germany, Qype operates throughout Western Europe, with the UK and Germany its strongest properties. In […]
US Yellow Pages Publishers Merge To Form Entity Focused On Local-Digital Advertising
Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion. The merger was partly dictated by the need to accelerate the transition from traditional […]
Google Trounces Other Local Search Providers In UK — Study
Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we’ve published comparable US reports by the company: Yellow Pages Sites Beat Google In Local Data Accuracy Test Bing Ties Yellow Pages Sites For Most Accurate Local Data In these earlier US tests, […]
Advanced Development Should Be The Future For Yellow Pages
There’s a lot of discouraging news for the yellow pages industry these days. A combo of unhappy financial numbers mixed with reorganization and layoffs has demoralized many in the industry. Is it “game over” for yellow pages companies? Not necessarily. Not if leadership works on future strategy. A few years ago, I warned the industry […]
Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 3
Google’s Latest Word On Local This session is of particular interest since it involves word from Google’s Todd Rowe, Director of Global SMB Reseller Partnerships, and changes to Google’s reseller deals in the past year have affected many partners among the yellow pages and directories industry. Live blogging here at 8:30 AM, CST. Keep refreshing […]
UK Site Yell.com Gives Google Maps A Run For Its Money
Bing Maps recently introduced “Street Side” photography in the US, to match Google’s Street View. But Bing Street Side doesn’t yet exist in Europe. However, Amsterdam-based directory publisher De Telefoongids offers street-level photography (with store interiors) and in France Pages Jaunes has had store-front photography for many years. Now in the UK directory publisher Yell […]
SearchCap: The Day In Search, May 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Employee Required To Hand Over AdWords Account Details We obtained documents on a court order, where the judge issued in the Jeremy Schoemaker case against a Google employee for trademark […]
SearchCap: The Day In Search, May 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products […]
SEMPO Partners With Yellow Pages Publisher Yellowbook
SEMPO announced an educational partnership this morning with yellow pages publisher Yellow Book, a division of the UK based Yell. According to the press release put out, the SEMPO Institute “will be providing distance learning education for Yellowbook’s media consultant sales team.” I believe this is the first such relationship between SEMPO and an individual […]
Local News Roundup: Google Shuts Down LBRR, G-Maps’ Double Coverage, Yelp Updates iPhone App & Yellow Pages
Think of this post as a SearchBiz for Local, Maps & Mobile today; there was enough news to do a bit of a roundup. First up is Google’s announcement that it has dramatically expanded (“doubled”) the coverage available via StreetView, including many new states such as Maine, West Virginia, North Dakota, and South Dakota.
SearchCap: The Day In Search, December 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 4, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
UK Yellow Pages Publisher Yell Adds “Web 2.0” Look And Features
Yell, which owns the yellow pages brand in the UK, has been fairly experimental with its site and product features, adding shopping search, classifieds, and mobile ahead of others and its American counterparts. It has also done several redesigns over the course of the past year in an effort to improve usability and stay current […]
BT Formally Launches Small Business Search Marketing Product
Like many other directory publishers and telecom companies before it, the former British Telecom (now just BT) has formally introduced a fixed-fee simplified search marketing offering for small businesses in the UK. Called BT Web Clicks, the offering has been around for many months but was just announced yesterday. Five pricing tiers are available, which […]
comScore Reports New IYP/Local Search Numbers
In a release out today, comScore is reporting on traffic and its distribution to various local search and Internet yellow pages sites. Yahoo is pronounced the market leader, with a 22.4 percent share of all “IYP searches.” The company’s local search leadership, according to comScore has been consistent since comScore started tracking the category. However, […]
SearchCap: The Day In Search, June 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
UK Local Search: Yell Ad Campaign, welovelocal
UK directory and local search provider Yell (publisher of the print yellow pages) has launched a new ad campaign across various media, touting Yell.com, the publisher’s online local search portal. The campaign also apparently involves GPS-enabled buses that adjust ad messaging according to bus location (in London). The bus stops themselves feature touch-screen displays that […]
SearchCap: The Day In Search, May 22, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yell.com Launches PPC On UK Directory Site
UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA. One of the more innovative print yellow pages publishers, Yell also offers mobile, enhanced mapping, vertical guides and e-commerce.
SearchCap: The Day In Search, Jan. 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yell Expanding Mobile Services
U.K. directory publisher and local search provider Yell, parent of U.S. yellow pages publisher YellowBook, announced the expansion of mobile services in the U.K. Yell directory database listings, interactive maps and turn-by-turn directions will be available either through a downloadable application or on a mobile browser. Information may also be saved to contacts and shared […]
YellowPages.com Adds ‘Send to Mobile’
Joining Yahoo Local, Windows Live Local, Google Maps, and IAC-owned Citysearch and AskCity, YellowPages.com announced a new “send to mobile” feature. The listing and contact details are sent via text to the user’s mobile phone. Here’s a result for the search “Plumbers, New York.” (Send to mobile is on the upper right of each ad.)