SearchCap: The Day In Search, May 22, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• Google Meme:
  Hot Trends Added To Google Trends
  Google has launched a meme-like feature to Google Trends. The Google Trends
  home page now has a section named "Hot Trends," which shows the hottest
  queries for the day. You can also look back historically and see the hottest
  queries for that day. Plus, Google Trends upgraded the trends history…
• Google Adds
  Neighborhood Search To Maps, Automated 3-D Rendering To Earth
  Local search is coming to a neighborhood near you – literally. Google is the
  latest and highest profile site to introduce what might be called "colloquial"
  neighborhood level search into Google Maps. What it means is that people can
  now use popular terms and even geo-slang in some cases to…
• Google To FCC:
  Sell Radio Bandwidth Through Real-Time Auctions
  Google’s novel idea for FCC radio spectrum auction from USA Today reports
  Google has put in a proposal to the FCC urging the agency to allow companies
  to sell radio spectrum through an auction process to others….
• Virgin Mobile
  USA To Offer JumpTap Local Search
  Virgin Mobile USA, which has been working since December with private-label
  mobile search provider JumpTap, announced that it would add now add local
  mobile search. Users will be able to type a query and their zip, city or state
  to get local information. Both search functionality and local content on…
• Google At $950
  Per Share: Extreme Transparency
  To grow share, revenue and market capitalization, Google should adopt Extreme
  Transparency. Google dominates search with 70% market share. Google has
  soaring revenue, 63% up year-over-year Q1. Google has a monster market cap,
  north of $140B. But there’s a problem lurking in the wings, and pulling that
  problem into…
• Yahoo Search
  Update Tonight – May 22nd
  Tim Mayer of Yahoo informed us that there will be a Yahoo Search index update
  tonight. Tim said we should "expect minor changes" over the next few days. The
  update will conclude this Friday….
• Best Wishes,
  Elisabeth! Search Engine Watch Editor Osmeloski Leaves
  Elisabeth Osmeloski, editor of Search Engine Watch, is leaving to become
  director of online media for the Zonder.com Vacation Rentals site. Her last
  day will be this Friday, and she has a departure announcement here. Elisabeth
  and I worked together to get the Search Engine Watch Forums launched nearly
  three…
• How About
  Landing Pages For The Social Media Visitor?
  Marketers generally create landing pages for pay-per-click campaigns or other
  advertising campaigns. So, why not create them for social media sites?
  Granted, it may seem impossible because it is hard to change the layout of
  your blog or website just for visitors from like Digg, Netscape, and
  StumbleUpon. However, you…
• Things You
  Can’t Advertise On Google: Guns, Booze & Now Essay Writing
  Google bans essay writing adverts from the BBC reports that next month Google
  will no longer accept ads for essay writing services. This ban on essay
  writing ads comes after many complaints over the integrity of university
  degrees. The BBC reports that universities "warmly welcomed" this ban. A
  spokesperson from…

Search News Headlines From Elsewhere

Applications & Portal Features

• 
  Test Blogger and We’ll Love You and Pay You, Blogger Buzz
• 
  Talking with TypePad, Google Talkabout

Business Issues

• 
  CNN Does Yahoo!-Like Local News Deal, Screenwerk
• Earnings:
  Yell Boosted By US, UK Web Directory Growth Of Over 60 Percent,
  PaidContent.org
• Yahoo! and
  Eurosport join forces, UTalk Marketing
• 
  Google loses China search partnership, Computing.co.uk
• 
  Yahoo CTO Acquires, Sells Shares, AP
• 
  Microsoft on aQuantive: Think merger, not acquisition, All About Microsoft

Link Building

• 
  Busted By The Wikipedia Police, Link Spiel

Local, Maps & Mobile

• How big
  will be the mobile ad biz? Depends on who you ask, GigaOM
• 
  GSM’s Ad Standards Committee, ClickZ
• 
  New From Microsoft’s Live Labs: Use the PhotoSynth Beta to Explore Ancient
  Korea, ResourceShelf
• 
  Hi Def Panorama Viewer, Windows Live Local
• 
  Ignite Where Speakers, O’Reilly Radar
• 
  Real Time Information: Traffic.com Adds Real-Time Traffic Video Now Available
  for 30 Cities, ResourceShelf

Paid Search & Contextual

• 
  Posting tips for the AdWords Help group, Inside AdWords
• 
  Duly Noted: Local Business Paid Search Tips, Traffick
• 
  Google AdWords Now Bolding Keyword Variations in Google.com, Search Engine
  Roundtable
• 
  Google.com Shuffles AdWords Listings: Results Return After Cookies Deleted,
  Search Engine Roundtable
• 
  Indeed Testing Pay-per-Action Ad Model, Search Engine Watch Blog
• 
  PAY-PER-CLICK PROBLEMS: Emeryville gourmet chocolate company has a rough go of
  it, SFGate.com
• 
  The man who owns the Internet, Business 2.0

Searching

• 
  Introducing Google’s online security efforts, Google Blog
• Dual Trustrank, User Profiles,
  and Personalized Rerankings of Search Results, SEO By The Sea
• 
  Buy Viagra, Dave Naylor
• 
  Google Unveils "Universal Search", Time

SEM Industry

• 
  Convincing the Executive Team to Invest in SEO, Search Engine Watch
• SEO
  Clinic : Free SEO from Industry Experts, Search Engine Journal
• Search Marketing Conference
  (Crazy) Schedule, Cre8PC
• 
  Sharing Your SEO Knowledge is Good, Cshel
• 
  SEO expert Kalena Jordan on search engine ranking success, Pandia
• 
  The Marketing Pilgrim SEM Scholarship Contest Winner Is…, Marketing
  Pilgrim
•  

SEO & SEM

• 
  Is Yahoo! Autos Cloaking?, Search Engine Roundtable
• 
  New Study on Google Ranking Factors, Online Marketing Blog
• 
  Control Your Title Tags in Blogger, Search Engine Guide
• 
  Top Three SEO Mistakes, Search Engine Watch blog

Social Media

• Top
  Sevens Are Tops, Marketing Pilgrim
• 
  Wallop – More Than Your Average ‘Sneak Peek’, Pronet Advertising
• 
  Guide to Traffic From Digg Comments, SEOmoz
• Flickr Has an “e”
  in it…Web 2.0 Spelling CORRECTED, Mashable
• 
  Reboot Your Own Blog, Performancing
• 
  Keep your bookmark folders synced with Foxmarks, Download Squad
• 
  TagerU: Bringing a Bit of Control to Seven Tagging Services, ResourceShelf

Video & Image Search

• 
  Fooooo! Japan’s Video Search to Make International Splash?, Search Engine
  Journal
• 
  NBC Universal allowed to argue against YouTube, News.com
• Blinkx Shares
  Shoot Up 40 Percent On London IPO, PaidContent.org
• Gov.
  Copyright Foes Posts Entire Smithsonian Collection to Flickr, Epicenter

Other Items

• Ceteris Paribus, What Does hakia Have
  that Google Doesn’t?, hakia Blog
• 
  Bay To Breakers: Is nothing sacred?, Valleywag
• 
  Podcast: Google Hot Trends Shows Latest Search Trends; Google Bans Essay Ads &
  More!, Daily SearchCast