Yell.com Launches PPC On UK Directory Site
UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA. One of the more innovative print yellow pages publishers, Yell also offers mobile, enhanced mapping, vertical guides and e-commerce.
Greg Sterling on March 26, 2007 at 10:40 am | Reading time: 1 minute
UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA. One of the more innovative print yellow pages publishers, Yell also offers mobile, enhanced mapping, vertical guides and e-commerce.
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Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.