Tumblr’s New GIF Search Engine Takes The Pain Out Of Having To Use Actual Words

Because coming up with words can be so very difficult, Tumblr has added a GIF search engine to help users quickly locate an image that accurately expresses whatever it is they’re trying to write.

Tumblr says once a GIF is selected, it will be properly credited and the original GIF creator will be notified via their dashboard, phone and any other platform set up to receive Tumblr notifications.

To search for a GIF when writing a Tumblr post, click the “+” icon to the left of the screen, and then click the “GIF” button to find relevant images, as shown in the GIF here:

According to a report on TechCrunch, Tumblr is not relying on a third-party, but instead indexing GIFs that have been posted to the Tumblr platform.

“That means Tumblr users should be able to surface GIFs using less common keywords than on some other search services, including via unique Tumblr slang, sayings and other abbreviations that members of the various fandoms on Tumblr use,” writes TechCrunch reporter Sarah Perez.

TechCrunch claims, with Tumblr’s more than 239 million blogs and more than 80 million daily posts, the site contains over 112 billion posts – many of which include GIFs that are now searchable.

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.