Viacom To Sign With Joost Over Google’s YouTube
Viacom Charts New Course Online at the Wall Street Journal reports that Viacom announced “broad licensing deal with Joost.” Joost is like YouTube but they specialize in commercial video. The deal allows Joost to include “hundreds of hours of programming from Viacom cable networks such as MTV, Comedy Central and Spike as well as movies […]
Barry Schwartz on February 20, 2007 at 9:28 am | Reading time: 1 minute
Viacom Charts New Course Online at the Wall Street Journal reports that Viacom announced “broad licensing deal with Joost.” Joost is like YouTube but they specialize in commercial video. The deal allows Joost to include “hundreds of hours of programming from Viacom cable networks such as MTV, Comedy Central and Spike as well as movies made by the company’s Paramount studios” for their users.
Viacom’s Chief Executive, Philippe Dauman, said they are interesting in allowing web based access to their content “provided we can operate in a secure environment.” Joost will enable that, putting pressure on YouTube to secure deals with other major video content providers. There are some more details at Techcrunch.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.