Video: Brian Ussery of Razorfish on SEO for e-commerce sites

We also talked about the new GoogleBot and some of the old days in the SEO industry.

Chat with SearchBot

The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the earlier days in the SEO industry. We also talked about the new evergreen GoogleBot and some tips and things to look out for when doing SEO for e-commerce sites.

Brian has given a lot of his time to the SEO industry. He has been a “product expert” in the Google support forums for almost as long as Google has had support forums. Before that, he helped SEOs in other public SEO forums. He has also spoken at countless SEO conferences, including our SMX events, he has written many articles here, and is active on social media helping SEOs.

In our conversation, we talked about two primary topics. The first was on evergreen GoogleBot and how Google can crawl and understand types of content it once was unable to. Then we talked about SEO advice around e-commerce sites. Tips like making sure you have unique and useful product descriptions, that your technical SEO is sound and tested and that you have great product images.

It was a fun talk and I hope you enjoy it. You can follow Brian on Twitter @beussery and here is the video:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Get the newsletter search marketers rely on.