Video: Katherine Watier Ong on how to grow your SEO team

We also discussed voice search marketing strategies.

Chat with SearchBot

After I sat down with Sarah Teach to talk about conscious capitalism in SEO, I then spoke with Katherine Watier Ong. Katherine’s internet career goes back to 1994 and has been doing the SEO thing for over 15 years now. In some of her early days, she had to build an SEO team out of nothing.

We spoke about how she was able to build out SEO teams through a careful vetting process and then continued training. She would often send these candidates home with open book tests, testing their capabilities in using Google to find answers. Writing skills were very important to her and then a clear understanding of web analytics.

We also spoke about voice search strategies and which types of companies would benefit most from voice search.

Here is the video interview with Katherine, who can be followed on Twitter @kwatier.

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

Get the newsletter search marketers rely on.