Video: Max Prin on technical SEO tools and PWAs

Did you know that sometimes when you build SEO tools it helps you learn more about how search works?

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Max Prin, the head of technical SEO at Merkle, spoke to me about some of the new tools he helped build at technicalseo.com. The tools are free for the SEO community to use. In addition, he said that he benefits from building out these tools because it helps him understand how search engines work.

We also talked about PWAs and how he loves the technology for building out sites and web applications. He loves playing with new technology and discovering how search engines can crawl, index and rank those new technologies.

Max Prin can be followed on Twitter @maxxeight.

For you technical SEOs, you probably will enjoy watching this video:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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