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Free webinar: Get a jumpstart with Google Analytics 4

Learn why you should be migrating to GA4 now and get your roadmap for success.

Cynthia Ramsaran on June 6, 2022 at 4:58 pm | Reading time: 1 minute

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Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now.

Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn how you can get started.

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Cynthia Ramsaran

Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.