Webinar: Protect your PPC spend against ad fraud

Proactively block invalid traffic from infiltrating your ad campaigns.

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By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few genuine leads and poor advertising ROI.

Learn how to verify advertising engagements and proactively block invalid traffic with ad fraud expert Adam French, who will share his insights into creating better outcomes for digital advertising efforts. He will also discuss how organizations can deploy end-to-end protection and detection capabilities to maximize ROI.

Register today for “Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic,” presented by TrafficGuard.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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