• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Industry

What does commitment to diversity look like in an organization?

The role of employee resource groups and why you need clear goals.

Ginny Marvin on July 8, 2020 at 3:39 pm
  • More
In this clip, speakers discuss commitment, communication and plans of action to

“It’s really important that [executives] acknowledge that this is important to the company as a while and [convey] what our action plan is,” said Jackie Leung, director of talent acquisition at digital marketing agency Wpromote, in discussing what commitment to diversity, equity and inclusion (DE&I) looks like in organizations during a Live with Search Engine Land on diversity recruitment and retainment in marketing.

Leung said employee resource groups can play a big role in supporting DE&I efforts as well.

What are ERGs? Employee resource groups (ERGs) are voluntarily run and led by employees. “Any employee can run it, it doesn’t necessarily have to be that htey are from a certain department.

How to get started with ERGs. The first thing is to start the conversation, said Leung. “There is a lot of interest in discussing, for example, how do we get more diversity at a company, and just having conversations with employees about their experiences, what they’re looking for, what they’re interested in and potentially if they are open to leading. Then guiding them through that process.”

Leung said Wpromote has a number of ERGs, including a group called Pride for the LGBTQ+ community, Rise for women empowerment and a group being formed of Black Wpromoters.

Ensure proper guidelines. Leung added that organizations should do their research “in terms of actual guidelines, making sure that as the groups form there is an overall mission and goal that they’re working towards.” There should be an understanding of what the goal means for the company. “So there’s a lot of intricate pieces to it, but I really think getting started having these conversations and opening it up company-wide.”

Be intentional. CJ Bland,CEO of the Minority Professional Network, emphasized the need for companies to have clear orchestration around these efforts. “If companies are not intentional, very often programs may get started but we don’t have any types of metrics around what type of progress we’re making.”

There needs to be vision at the C-suite level, including “metrics, targets and even scorecards to be able to hold individuals accountable for meeting goals,” said Bland.

Related reading: Actionable ways to drive diversity, equity and inclusion in your marketing organization.

View the full discussion here. Subscribe to Search Engine Land’s YouTube channel to keep up with future Live with Search Engine Land episodes.

Live with Search Engine Land’s weekly meetups are about giving great marketers a platform to inform, support and convene our global community. If you have an idea for a session or would like to join a panel, email kbushman@thirddoormedia.com.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Channel: IndustrySEM IndustrySMX® - Search Marketing Expo & Conference Series

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok