Yahoo & American Airlines Settle Search Ad Suit
MediaPost reports Yahoo has settled a search ad keyword lawsuit with American Airlines. The suit dates back to October 2008 in a federal court and both were expecting a judgement on the case sometime this year. The two companies reached a settlement prior to judgement, although the terms of the settlement were not disclosed. In […]
Barry Schwartz on January 7, 2010 at 2:24 pm | Reading time: 1 minute
MediaPost reports Yahoo has settled a search ad keyword lawsuit with American Airlines. The suit dates back to October 2008 in a federal court and both were expecting a judgement on the case sometime this year. The two companies reached a settlement prior to judgement, although the terms of the settlement were not disclosed.
In August 2007, Google was sued by American Airlines over a similar issue. And in July 2008, Google & American Airlines settled the suit out of court.
Some are speculating the Yahoo and American Airlines settlement was due to Yahoo paying luggage fees for American Airlines customers over the holidays. Okay, no one is speculating that, but it is a fun point.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.