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Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine

After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox.

Barry Schwartz on March 24, 2015 at 9:26 am

Yahoo is now asking Firefox users to switch their default search engine to Yahoo Search. Yahoo is touting the message that Firefox switched from Google to Yahoo has their default search partner in November so all Firefox users should also consider making the switch as well.

Here is a picture of the Yahoo home page adding a bar at the top of the page that reads:

Yahoo is the preferred search engine for Firefox. Switch now.

It also seen on Yahoo’s other properties including Yahoo Search, Yahoo Mail and many others:

Earlier this month, Google began begging Firefox users to switch back from Yahoo Search to Google search as their default search provider in Firefox.

Last week we reported that Yahoo lost search market share as some Firefox users began to switch their default search provider from Yahoo back to Google. This is Yahoo’s effort to bring back those switchers to Yahoo Search again.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.