Yahoo Improves Search Ad Performance Reports
The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include: Ad ID column – This column displays your ad’s ID number. Ad: – This column provides a visual representation of your ad, including its title, short description, and display URL. Destination URL […]
Barry Schwartz on July 28, 2008 at 8:56 am | Reading time: 1 minute
The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include:
- Ad ID column – This column displays your ad’s ID number.
- Ad: – This column provides a visual representation of your ad, including its title, short description, and display URL.
- Destination URL – the URL of your landing page.
In addition to these changes, Yahoo moved the various status changes into a single column named “ad statuses.” These new columns can be exported and downloaded into a third-party system, if needed.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.