Yahoo Improves Search Ad Performance Reports
The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include: Ad ID column – This column displays your ad’s ID number. Ad: – This column provides a visual representation of your ad, including its title, short description, and display URL. Destination URL […]
Barry Schwartz on July 28, 2008 at 8:56 am | Reading time: 1 minute
The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include:
- Ad ID column – This column displays your ad’s ID number.
- Ad: – This column provides a visual representation of your ad, including its title, short description, and display URL.
- Destination URL – the URL of your landing page.
In addition to these changes, Yahoo moved the various status changes into a single column named “ad statuses.” These new columns can be exported and downloaded into a third-party system, if needed.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.