Yahoo Rolls Out Quality-Based Pricing In UK
Yahoo has begun rolling out their Quality-Based Pricing in the UK. Danny emailed me from the SMX London show to tell me this was just announced. Yahoo launched this discounted based pricing method back on June 4th in the United States, but they are now expanding it to the UK. What discounted pricing means is […]
Barry Schwartz on November 15, 2007 at 9:46 am | Reading time: 1 minute
Yahoo has begun rolling out their Quality-Based Pricing in the UK. Danny emailed me from the SMX London show to tell me this was just announced. Yahoo launched this discounted based pricing method back on June 4th in the United States, but they are now expanding it to the UK.
What discounted pricing means is that Yahoo will credit advertisers for low quality traffic sent from their content network automatically.
Gabs posted a copy of an email he received from the Yahoo Search Marketing UK team.
From today, 15th November, advertisers in the UK can benefit from discounted clicks for better quality traffic.
Like I said, discounted pricing is nothing new from Yahoo, but it is new for Yahoo in the UK.
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.