Yahoo Search Testing Google’s Search Results Design?

Is Yahoo copying Google's search results design? Here is a test Yahoo Search interface which looks just like Google's search results page.

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Yahoo is apparently testing a new user interface for Yahoo Search that looks awfully like the Google search user interface. The search menu bar is directly below the search box, with the red highlight, underlined interface when you are on a specific search vertical. The additional search filters and the way you interact with them look incredibly similar to the Google interface as well. In fact, the whole page looks right out of Google’s search results design.

Here is a picture of the test Yahoo interface:

yahoo-search-google-interface-1421673260

Here is what Google looks like right now:

google-search-interface-1421673259

Here is what Yahoo looks like to the normal (non test) user:

yahoo-search-old-interface-1421673260

If you want to see this yourself on your browser, there are instructions on how to do that over here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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