Yandex Introduces Cityguide Apps For Russian Market
Combining maps, business listings, reviews and other content aggregated from 70 partners, Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well.
Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia currently but will likely expand to other geographies that Yandex serves: Ukraine, Kazakhstan, Belarus and Turkey.
Yandex stock has suffered since the Putin crackdown and the crisis in Ukraine. But there are signs that things may be easing as the Ukraine crisis potentially heads for a peaceful resolution.
The Russian market doesn’t have the same glut of local search competitors seen in the West. Thus the company is filling a void. It’s possible that Yandex City could be competitive in selected Western European markets, as well.
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