Topic: Belarus

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at […]

SEO

Yandex Q2 Revs Up 32 Percent, Queries, Paid Clicks Up Too

Russia’s deteriorating relations with Europe and the U.S. don’t appear (so far) to have impacted its leading search engine Yandex, which announced second quarter results this morning. Yandex reported revenues of RUR 12.2 billion ($361.5 million), up 32 percent over last year. Income was RUR 3.6 billion ($1.08 billion), representing a 13 percent increase over […]

Yandex Introduces Cityguide Apps For Russian Market

Combining maps, business listings, reviews and other content aggregated from 70 partners, Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well. Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia currently but will likely expand to other geographies that Yandex serves: […]

Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content

Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has […]

SEO

Ilya Segalovich, Yandex Co-Founder & CTO, Brain Dead & In Coma

Ilya Segalovich, Co-Founder & CTO of Russian search engine Yandex, has lapsed into a coma and is brain dead. Segalovich, 48, had been responding well to cancer treatment before unexpectedly succumbing to complications early this morning, according to a statement released by the company. Yandex listed him as dead; many news reports initially reported that […]

Yandex Launches Personalized Search Results For Eastern Europe

Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees. Yandex has been testing the approach throughout the last year and found that users click 37% more often on […]

Powered By Nokia, Yandex Rolls Out Maps Of US And Europe

Yandex is rolling out maps of the US and Europe, powered by Nokia’s mapping division Navteq. The company is also introducing a Turkish mapping site. Yandex says that its maps have an audience of 16.5 million on the PC and an additional 6.6 million users in mobile. Most of these users are concentrated in Eastern […]

Yandex Starts To Drink From The Twitter “Firehose”

Yandex is the next in line to gain access to the Twitter “firehose.” The Russian search engine is announcing that it will begin integrating the Twitter feed into its search results. Twitter reported the deal to us late last week but declined to disclose its terms. As part of their agreement Yandex will have access […]

Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data

Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of […]

Yandex Finally Files For Long-Awaited IPO

Russia’s leading search engine Yandex formally filed for an IPO that has been expected for at least three years but was delayed by the global recession. The company plans to raise roughly $1 billion through its US Nasdaq offering. Founded in 1997, Yandex controls approximately 65 percent of the Russian search market and is valued […]