Yelp expands ad offerings for national brands and advertisers

Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today.

Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses.

Details. The new offerings include:

1. Request a Quote for Brands:
   • Allows national services businesses to receive and manage leads across multiple locations.
   • Includes a new Leads API to integrate with existing customer management tools.
2. Yelp Guaranteed for multi-location businesses:
   • Offers up to $2,500 in coverage if something goes wrong with a project booked through Request a Quote.
   • Available in popular categories like contractors, HVAC, plumbers and movers.
3. Expanded ad formats:
   • Spotlight video ads now appear in business page photo galleries.
   • Yelp Audiences extended to audio platforms (Spotify, Pandora, SiriusXM) and connected TV.
4. New measurement tools:
   • Conversion API (CAPI) helps advertisers measure ad performance without relying on cookies.
5. Portfolio:
   • Showcase work to potential customers.
   • Upload photos into an album.
   • Add project overview, including cost and timeline.

Why we care. These updates allow advertisers, especially national and multi-location businesses, to more effectively reach and convert Yelp’s audience, while also providing better tools for managing and measuring their advertising efforts.

Between the lines. These updates are part of Yelp’s strategy to drive more value for national services businesses and advertisers across categories.

What’s next. Yelp plans to continue expanding its enterprise offerings and adapting to the changing needs of national businesses.