YouTube Surpasses 13 Billion Videos Viewed In March, comScore Says

There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience. As you’d expect, the vast majority of all this happened on […]

Chat with SearchBot

There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience.

As you’d expect, the vast majority of all this happened on YouTube. While YouTube’s share of that total dropped slightly as a percentage, its total number of videos viewed jumped from 11.95 billion in February to 13.05 billion in March.

march-videos

For perspective, it was only seven months ago that comScore said YouTube became the first site to serve more than 10 billion videos in a single month.

YouTube visitors watched an average of 96 videos each during March. Hulu was second at 27 videos per viewer.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the newsletter search marketers rely on.