YouTube updates Masthead ad requirements to allow sports betting

By Nicole Farley

Published: September 7, 2022 at 4:41 pm

YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy.

Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options.

The new CPM option allows mastheads to be more accessible to a broader market of advertisers.

Read the announcement. You can read the announcement from Google here. Google’s guidelines for advertising sports and gambling can also be found here.

Why we care. Advertisers who run YouTube campaigns for sports and gambling can now have their ads in the most prominent ad space, so long as they comply with YouTube policies.

Explore more on

Advertising Cost per mille Google Online advertising YouTube

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.