What are you going as for Halloween? If you’re dressing as Lady Gaga or Jersey Shore’s Snooki, perhaps think again. According to both Google and Hitwise, those are among the most popular Halloween costumes out there. And for dog owners, Yahoo has a take on dog costumes.
“Rising” Costume Stars, From Google
Google’s annual blog post on Halloween costumes has just come out. It lists “rising” costumes according to what people are searching for. These aren’t the most searched for costumes but rather ones that showing out-of-the-ordinary interest spikes.
- 2010 halloween costumes [breakout]
- snooki costume [breakout]
- avatar costume [+800%]
- iron man costume [+200%
- lady gaga costume [+150%]
- mad hatter costume [+70%]
- costume express [+60%]
- womens halloween costume [+60%]
- peacock costume [+50%]
- wonder woman [+50%]
Those percentages and “breakout” designations? They tells how much interest has spiked in these topics since the beginning of 2010.
Breakout means they’ve come from out of nowhere. Those with percentages mean these aren’t new queries but ones that have greatly increased.
So “snooki costume” searches? Those aren’t something Google really hadn’t seen much of before on before, while “avatar costume” had some popularity and is now skyrocketing higher.
Mixed in among the others are terms that are growing in popularity but aren’t really costumes, such as “costume express” as a place that sells them or “2010 halloween costumes,” which are people seeking general information.
Last Minute Panic: Easy Costumes Needed
The data comes from the Google Insight tool scanning queries since the first of the year.
Change the time frame to the last week, and you see something much different:
- easy halloween costumes
- easy costume ideas
- easy halloween costume
- cheap costume ideas
- nerd costume
- american apparel
- chicago costume
- good costume ideas
- homemade halloween costumes
- costume stores
Clearly, people are panicking now over the past week. They need “easy” ideas or things they can make at home, or local stores since it’s probably too late to get things mailed out. How about being a ghost?
Yahoo’s Got Your Dog Covered
Over at Yahoo, they’ve got a list out of top dog costumes:
- Batman dog
- Ewok dog
- Slinky Dog
- Yoda dog
- Taco dog
Those are based on search activity. There’s also a list of popular costumes for humans:
- Disney characters, including all of the princesses and Toy Story characters
- Lady Gaga (plus the incredible meat dress and the bubble dress)
- Alice in Wonderland
Baby & Toddler Costumes
Hitwise also gathers data about what people are searching on, and it put out a press release with information today. It says that searches for baby and toddler costumes were up 100 percent and 50 percent, respectively, over the past four weeks.
Top costumes for little ones?
- peter pan
- strawberry shortcake
- pink poodle
As for generic costumes, the popular list includes:
- queen of hearts
- mad hatter
Hitwise said that among the most popular celebrity-related costume ideas were:
- lady gaga costume
- snooki costume
- nicki minaj costume
- michael jackson costume
- katy perry costume
- justin bieber wigs
And the last minute crowd? According to search activity, those looking for homemade costumes are most likely to be going as:
Photo credit: Lady Gaga costume from Naomi Lir. Snooki & The Situation from Jax House. Sad face ghost from Joe Goldberg. Bat Hound from istolethetv. Cow from edenpictures. Queen Of Hearts from Lorena Cupcake. All used under Creative Common license.