• Justin Sous

    Anyone else notice the case of double-serving by Terminix in the first screenshot?

  • http://twitter.com/JulieJoyce JulieJoyce

    looks like the other one is a Terminix “partner.”

  • Justin Sous

    I know it’s off-topic, but it’s still not right. How are small business supposed to compete with national brands if they’re taking up 2-3 of the top positions in PPC b/c of loopholes in adwords?

  • http://twitter.com/JulieJoyce JulieJoyce

    That is a good question…typical big G behavior sadly.

  • http://federicoeinhorn.com/ Fede Einhorn

    don’t be evil… yup, right.

  • http://twitter.com/RankWatch RankWatch

    Pretty descriptive and thoughtful insights into the link building. Especially the !st one dealing with PPC ads. Not many use them to a great effect and sincerely. I liked the two points that you pointed out in it:

    1. Cover all the top spots for your brand and desired keywords, period. No matter what your organic rankings are, buy ads for those keywords.
    2. Build links for keywords you aren’t buying ads for and pay for keywords that aren’t giving you top organic rankings.

  • http://www.brickmarketing.com/ Nick Stamoulis

    One of my clients had 4 versions of their site indexed at one point! One had the www and one didn’t and then each of those versions had a lowercase and UpperCase URL structure. We figured out it happened when they switched to a new CMS and upgraded that shortly after. It was a nightmare to unravel and track down all the wrong URLs but once we did and the 301 redirect was in place their site got a nice little boost.

  • http://twitter.com/ImageFreedom Matthew C. Egan

    I don’t see it as particularly evil. Brands with bigger budgets are always going to outspend smaller competitors. It’s rough, but that’s life. Nothing unethical about it on Google’s part.

  • http://twitter.com/JulieJoyce JulieJoyce

    4?? That tops what I’ve seen definitely. The upside of a find like that is that it really does take very little to show some massive improvements when you fix it.

  • Justin Sous

    I wouldn’t call it evil necessarily, but Google has rules on double serving to account for this…that’s the issue here. There are other ways for national brands to outspend smaller competitors without taking up 3 positions in PPC (ex. spend whatever they want to secure #1 position).

  • http://www.TonyasDynamicDesigns.com/ Tonya Becker-Haddadeen

    ~ Great tips Julie! Thank you for letting us all know.

  • http://twitter.com/karenbarn karenb

    I see too many people forgetting to interact on social media and just blasting out their links. Drives me nuts!!!!

  • http://elitecontentwriters.org/ Article Writing

    No, I do not get it overlooked. Even that 2 points above about social media and PPC to build links. In fact both worked fine and bit faster for me. Ya, it’s very helpful especially for brand new webistes