• Andrew Garibay

    I really enjoyed reading this article, since it speaks to some sophisticated tactics that can be employed with Enhanced Campaigns. Being able to bid at the zip code level means that a luxury e-tailer such as Touch of Modern can bid more for affluent geographies, or businesses where risk based analysis is important can draw correlations from their Geo data to bid smarter and make their dollars work harder through more qualified leads.

    As CPCs rise (for a variety of reasons), this will be a way of remaining competitive.

  • http://www.rimmkaufman.com/ George Michie

    Thanks, Andrew, glad you liked it. Those are excellent use-cases!