• http://marketing-blog.catalystemarketing.com/ Linda Buquet

    Hi Stephanie,

    I was the person that gave the Times this story lead, did some research for it and was quoted in the piece.

    So I wanted to point out that the story did have an impact and Google finally did start making some changes in the right direction, largely due to Mike Blumenthal’s efforts.

    Google made the following update on their blog: http://google-latlong.blogspot.com/2011/09/combatting-spammy-closed-listing-labels.html

    “As promised, we’ve recently made a change to our process of displaying when a business has been reported to be closed on its place page. More specifically, we have removed the interim notification about a report having been made so that a listing will only be updated after it has been reviewed by Google and we believe the change to be accurate.”

  • http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    Point number 4 is so important for local businesses! You have to know what your customers are saying about you, especially on peer review sites like Yelp. Research has shown that more and more customers are turning to those peer review sites before they make a purchasing decision (even something as simple as deciding where to eat lunch). Too many negative reviews and foot traffic will drop off substantially.