Local
7 Key Takeaways From BIA/Kelsey’s ILM Conference
I just returned from the jam-packed annual BIA/Kelsey ILM West conference in Los Angeles, where there was a lot of excitement about what’s next in...
Local
5 Areas That Demonstrate The Growing Potential Of Local Search
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the...
Local
Why It’s Time For Local SMBs To Get On Board With Mobile
While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study,...
Local
Will The New Yahoo CEO Focus On Local Businesses?
Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As...
Local
Start Getting Your Business Ready Now For Apple Maps, Google+ Local
The battle to dominate the local search space intensified these past few weeks as Apple and Google both announced new initiatives designed to...
Content
Can Local Businesses Jump On The Pinterest Train?
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to...
Local
Five Key Learnings From A Local Marketing Success Story
One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising at...
Local
Four Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing
Last week in this column, Chris Silver Smith shared a thoughtful take on the state of Yellow Pages print and online offerings and whether they are...
Local
Now Is The Time To Take Your Local Business Mobile
In today’s device-driven world, plotting your local business’ mobile presence isn’t just a nice add-on, it’s a necessity. Your ability to...
Local
Latest Google Search Revamp Brings Opportunities For Local Businesses
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic...
Local
Five Steps To Capturing Mobile Customers In 2012
One of the top local marketing headlines this holiday season is that mobile is playing a much greater role in the average shopping experience. With a...
Local
3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business
Like many of you, I’ve eagerly been testing out Siri, the popular new voice-activated “personal assistant” on Apple’s iPhone 4S....
Local
5 Considerations In Planning Your Small Business 2012 Ad Budget
Last month, I had the opportunity to join nearly 400 leaders from major local search companies for the BIA/Kelsey DMS ‘11 conference in Denver. The...
Local
4 Tips For Taking Ownership Of Your Local Business’ Online Presence
David Segal’s story in The New York Times earlier this month about the virtual closing of local businesses on Google Places and the significant...
Local
Recent Trends Should Guide How Businesses Grow Local Search Strategies
When it comes to online and mobile advertising, many local businesses are still getting their feet wet. Even for those who have dove head-first into...
Local
What’s Hot In Local Search: Daily Deals, Loyalty Programs & Group Buying
In my column last month, I discussed some new and dynamic ways that companies are showcasing themselves online and how local search engines can take...
Local
Improving Local Search Marketing With Dynamic Content
A few years ago, the Internet experienced a video revolution. As broadband access expanded and more people began uploading content, video became an...
Local
U.S. Census Findings Count For Local Search Marketers
Talk of the 2010 U.S. Census is heating up on the web – as local information starts to trickle out – with discussion about what national and...
Local
5 Tips To Get Your Local Business Online In 2011
For large companies, websites have long been a staple of the marketing mix, but even today, many small businesses struggle to establish a web...
Local
Businesses Must Get Proactive About Managing Their Online Reputation
What’s the value of reputation to the success of your local business? In short: it’s priceless. Reputation is, essentially, what others say...