7 Key Takeaways From BIA/Kelsey’s ILM Conference
I just returned from the jam-packed annual BIA/Kelsey ILM West conference in Los Angeles, where there was a lot of excitement about what’s next in...
I just returned from the jam-packed annual BIA/Kelsey ILM West conference in Los Angeles, where there was a lot of excitement about what’s next in...
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the...
While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study,...
Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As...
The battle to dominate the local search space intensified these past few weeks as Apple and Google both announced new initiatives designed to...
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to...
One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising at...
Last week in this column, Chris Silver Smith shared a thoughtful take on the state of Yellow Pages print and online offerings and whether they are...
In today’s device-driven world, plotting your local business’ mobile presence isn’t just a nice add-on, it’s a necessity. Your ability to...
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic...
One of the top local marketing headlines this holiday season is that mobile is playing a much greater role in the average shopping experience. With a...
Like many of you, I’ve eagerly been testing out Siri, the popular new voice-activated “personal assistant” on Apple’s iPhone 4S....
Last month, I had the opportunity to join nearly 400 leaders from major local search companies for the BIA/Kelsey DMS ‘11 conference in Denver. The...
David Segal’s story in The New York Times earlier this month about the virtual closing of local businesses on Google Places and the significant...
When it comes to online and mobile advertising, many local businesses are still getting their feet wet. Even for those who have dove head-first into...
In my column last month, I discussed some new and dynamic ways that companies are showcasing themselves online and how local search engines can take...
A few years ago, the Internet experienced a video revolution. As broadband access expanded and more people began uploading content, video became an...
Talk of the 2010 U.S. Census is heating up on the web – as local information starts to trickle out – with discussion about what national and...
For large companies, websites have long been a staple of the marketing mix, but even today, many small businesses struggle to establish a web...
What’s the value of reputation to the success of your local business? In short: it’s priceless. Reputation is, essentially, what others say...