• Rahul Kumar

    Thanks for your information Casie. Please suggest me how to work for Shopping websites coz after a lot of efforts I found nothing back as result. Please show me your strategy.

  • AA

    Point 3 = Penalty, not a lack of a value.

    Good luck

  • http://www.guest-post-articles.com Sandeep Rao

    After reading the post, I found that somehow, its the quality of content that played well in social media and providing valuable back-link to their client in turn.

    As discussed in second point, a blog is really a valuable resource for every business in many ways. And in this case too, writing a regular column on blog played quite wonderful both for the business perspective and for the SEO perspective as well.

    From one of the linked post, I found that public relations is also a good and effective habit for a wonderful marketing strategy. Now, I am eager to explore this PR thing. :)
    I found the post shared on Kingged.com.

  • https://www.eledentalwebsites.com/ Cody Cummins-Prentice

    Penalty for a no-follow link?

  • http://ultimateunit.com Gunjal shrivastava

    Thank you Casie it was really helpful but I have question to ask that advertising for link building wouldn’t it can give a penguin hit.

  • AA

    There’s no reference to the link in point 3 being no followed. Obviously if it were to be the case, there would be no penalty, but the above doesn’t provide guidance to those who may no be in the know that this is required. Basically, it’s a misleading point that could infer a strategy could land someone in hot water.

    Just look at Gunjals comment below – case & point.

  • AA

    If you have any paid advertising then the safest bet is to no follow the link. I wouldn’t include it in any ‘link building’ strategy that you have.

  • https://www.eledentalwebsites.com/ Cody Cummins-Prentice

    When she said “offers no actual link value” I assumed no-follow. Probably good to point out for noobies, that any purchased links should be no-followed, but I took her statement to mean that they would no-follow these links, and whether or not no-follow links don’t actually offer value has been up for debate….at least that’s what I gathered from her article. Also worth mentioning that even if they are giving you no value from the link but still driving traffic, why the heck would you not want this as part of your strategy??

  • https://www.eledentalwebsites.com/ Cody Cummins-Prentice

    Just make sure to no-follow the links to avoid penalty. If they are pushing qualified traffic, why would you not want these links??

  • http://casiegillette.com Casie Gillette

    Thank you Cody. Yes, that’s what I meant by no actual link value :)

  • AA

    Like you said, you assumed; the article doesn’t stipulate either/or, which can be quite misleading to a lot of people who probably read the articles on this website. Most will arrive at the same conclusion, but some won’t and it’s potentially poor advice for those particular readers. Slightly ironic given the start of the article outlines the purpose is to build links without getting into trouble.

    It’s similar to nutrition advice on YouTube. Some viewers will understand what is being inferred/disagree with any incorrect advice/partial information, but a % will take on board the advice because of the ‘authoritative’ (or deemed to be) source, which could prove to be detrimental in the long term.

    Fair point around being a relevant traffic source (if it contributes towards net margin at some point rather than just traffic). With that said though, the purpose of the article appears to be how to ‘build links’, not increase referral traffic, nor a debate on whether follow/no-follow matters from an algorithmic signal perspective (which it doesn’t).

  • AA

    Whether intended or not, the initial purpose of the article appears to be highlighting how links can be built, not outlining a referral traffic strategy.

    Now the point could be adapted as a strategy if you were using this as a stage to seed out your content and naturally gain traction amongst the viewers of that website (to the point that they link to you for whatever reason), but I don’t think that was the point.

    To touch on my other response, a little bit of information without full context can be dangerous/misleading to some and it should be whoever is putting that info out there’s responsibility to prevent it having a detrimental impact elsewhere.

    Imagine a marketing director who is struggling naturally within Google stumbles across this, reads point 3 and gets on the phone to their contact and starts booking in activity in order to link back to the website. Little do they know they are just making matters worse.

  • http://casiegillette.com Casie Gillette

    AA – You seem to be very adamant about this issue so let me clarify…the purpose of the article is yes, how to build links but the purpose is to also show that links aren’t just links anymore. We should be looking for things that help the business overall and drive relevant traffic. Link building is no longer about just building a link (see my last article http://searchengineland.com/building-links-business-189169).

    I certainly don’t want to mislead anyone so maybe I should’ve explicitly said “the link is no-followed” and I appreciate that feedback. That’s all I’m going to say about it.

  • http://casiegillette.com Casie Gillette

    Thanks for commenting Gunjal! When looking at advertorial links, we do need to be aware of how that link is structured, and if they include a no follow. That being said, the point is to always be aware of what opportunities are there. That example I gave is a good site that will drive quality traffic and sales to our client’s site. Hope that helps!

  • AA

    That’s fair enough – I do agree that building brands/relevant referral as a lead gen can be integrated into ‘link building’. I guess it just depends on the KPI behind the activity, is it lead gen and brand awareness, or is it to act as an authoritative signal (with all being hit as optimal)?

  • http://ultimateunit.com Gunjal shrivastava

    Thanks to you Casie for your reply and it was been really a great post for me and thank you very much for explaining the meaning of “Always Be Linking” I feel this is the best part of this entire post.