• Elan Sherbill

    Hey Aaron,

    Thanks for the post.

    Maybe I misunderstood, but it sounds like the Facebook Like Thumbnail
    plug-in uses the FB thumbs-up if you don’t have any images in your post.

    Do you think that readers would prefer to see the thumbs up displayed
    every time, assuming there is no other image on the post? I feel it gets
    a little repetitive, especially when you scroll through the page and
    see the same image associated with every post.

    It’s why I always try to include even just a stock image into posts and tag the image.

    If I don’t have an image in the post, I prefer to delete the associated image when I share on social networks and go with plain old boring text.

  • http://twitter.com/TylerHakes Tyler Hakes

    SEO is quickly approaching a whole new meaning that people seem to be missing. For one, the technical aspects are beginning to overshadow the content in terms of actually optimizing for search.

    For two, SEO has become more than simply climbing the ranks of the search page; it’s no longer enough to just be number 1 in the rankings. It’s about the technical details that allow you to actually “optimize” the content that people see (not just optimize the number of people who see it).

  • http://profiles.google.com/ajfried Aaron Friedman

    Hey Elan,
    The Facebook Like Thumbnail plug-in just ensures that the picture you want posted is the one that actually shows up on FB. What happened to me was, I had these social media icons showing up since they were the closest to the top of my code. FB was confused and pulled those in. So all this plugin does is ensure that the photos you want at the top are really there.

    But I am with you, I always like to have images associated as well. Makes the post dry without them (in most cases).


  • http://profiles.google.com/ajfried Aaron Friedman

    Hmm… I am not sure I agree with that. SEO is becoming more about the content than anything else. And the contribution on Social too that, I suspect, will bring even bigger changes in the near future.

    That being said, I do agree that with social media coming into play more, there are important technical details that need to be implemented. But still, goes back to content. Content is still king.

  • http://twitter.com/TylerHakes Tyler Hakes

    Well, let me clarify what I meant. I didn’t mean that content isn’t (still) important.

    Instead, what I’m saying is that SEO is more than just your placement on the SERPs. It’s about how your result is displayed and how you utilize that space.

    That goes back to a whole host of technical implementation (semantic mark up, etc) to get the most of your space and capture the searcher’s attention, So, what I mean is, as far as driving traffic through search engines, technical implementation and maximizing that display is becoming more important. Your actual placement is being minimized.

    This is almost irrelevant or tangential to your post, so sorry to take it off topic. You referenced some of these technical changes to the SERPs in your first point, which got me thinking about other ways that brands can maximize their search visibility other than just being #1.

  • http://profiles.google.com/ajfried Aaron Friedman

    You make a good point for sure.

    And actually, I would add that to the above list for sure (whoops, totally left it out). Schema and markup. Because why not!?!? It has not been widely adopted by webmasters (would like to see a stat on that) but its completely a missed opportunity to get MORE information into the SERPs.