• Amresh

    Matt you have also good knowledge, Thanks for sharing .

  • DirtyDave

    Sorta shows why Sears is doing poorly now.

  • cjvannette

    The link at the beginning of the article is broken.

  • Meagan Sutton

    Thanks for the post, Mona! Lots of great tips in here. I think it’s also important to think about how international consumers are interacting on landing pages, as it adds a whole new dimension to the process. Let’s say you’ve launched a great translated and localized PPC campaign for a new market. If you haven’t adjusted the landing page for the appropriate culture, or even translated it for the respective language, consumers will lose interest. This takes confusion about where to go next to a whole new level. Main drivers need to be reiterated by being translated, too. Since languages don’t typically translate word-for-word, copy may not just have to be tweaked, but rewritten and localized. This also goes for graphics and multimedia as they must be culturally relevant and appropriate as well.

  • Martin Wilkins

    Great information Mona. Tip # 3 in particular is an area I have been working on lately. I have found limiting my list of benefits to the top 2 or 3 for a particular audience has been very effective. This is also adding a new level of flexibility in my split testing as I can choose which benefits I decide to highlight to various demographics. This has been helpful for my landing pages overall.

  • http://www.facebook.com/mohulghosh Mohul Ghosh
  • http://www.facebook.com/mohulghosh Mohul Ghosh
  • http://twitter.com/webmona Mona Elesseily

    Good point Matt. Graphics are a great element to test. One element that has not converted well for us on landing pages are videos. They tend to distract the buyer from the main call to action on a page. We find they can work well more towards the beginning of the buy cycle to develop relationship/rapport/trust.

  • http://twitter.com/webmona Mona Elesseily

    Thank for posting the correct link Mohul!

  • http://twitter.com/webmona Mona Elesseily

    Thanks. This is one of my absolute favorite tests. You can see huge lift from changing a single benefit to one that resonates more with your target audience. For another test, try testing the same benefits in ad copy for a one two punch.

  • http://twitter.com/webmona Mona Elesseily

    Very good point Meagan! Thanks for sharing!

  • http://twitter.com/SeoMartin1 Seo Martin

    I had a good experience in june. I change the automatic related posts ( wordpress blog) to a personalized one ( I had to pick up 2 related posts for each article) and the bounce rate went from 58% to 36% in 2 weeks. Hope someone can use it also. Seeya