SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
Topic: OpenGraph
How to increase Google Discover traffic with technical fixes
Discover traffic is shifting toward social posts and AI summaries. Learn which publisher, image, and author signals still drive visibility.
AI agents in SEO: A practical workflow walkthrough
A practical look at how AI agents like n8n automate SEO workflows, from scraping to structured delivery – and where they fall short.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
Seize the AI search opportunity with site health
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Bounce rate: How to identify and fix issues
Struggling with a high bounce rate? Discover effective strategies to identify and fix issues for improved user engagement and website performance.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
SMX East 2014 Day One Live Blog Coverage
Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog: Marketing in the Age of the Internet of Things, BruceClay.com #SMX Liveblog: The Importance of Imagery, BruceClay.com #SMX East Liveblog: Making Moments Matter, BruceClay.com #SMX Evening Forum with Danny […]
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
Facebook Graph Search Now Passing Keyword Data To Webmasters
When Facebook launched Graph Search earlier this year, a noticeable element missing to marketers was the lack of keyword data that was passed. Well, this weekend Glenn Gabe of G-Squared Interactive uncovered the fact that Facebook has begun passing keyword data within referral strings. The keyword data is passed from Facebook with a query string [q={keyword}] appended […]
SMX Social Media Marketing 2012: SEO For Social Media Managers
SEO For Social Media Managers Presentations from SMX Social Media Marketing, December 2012 Integrating your search and social media efforts can dramatically improve your marketing results and ROI. Learn how to effectively work with your SEO team to uncover new audience segments, grow your community through targeting keyword interests, use social media for effective link […]
SearchCap: The Day In Search, November 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new […]
SearchCap: The Day In Search, March 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes […]
New Facebook Features From F8 Include Timeline, “Liking As A Verb,” & More Engaging Apps
Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s conference: Timeline For all of those complaining about the new Facebook layout, don’t worry- its days are numbered. Today “Timeline” was […]
How Facebook Enables The Google Social “Scraping” It’s Upset About
I wrote a very long examination of the issues that Facebook employed a PR firm to publicize, about how Facebook feels Google may be violating privacy with its Google Social Search product. Here’s a shorter look, especially from the angle of how Facebook itself has enabled Google to do what Facebook is now complaining about. […]
Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles
I read the news today, oh boy. The Facebook army had just declared a war. Well, a smear campaign against Google. For the record, Facebook denies that it actually ran such a campaign, but it does confirm it has issues with how Google is using some of Facebook’s social data. Do those allegations stand up? […]
SearchCap: The Day In Search, March 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp: Google Told Us “Our Way Or The Highway” If you wanted to see Yelp reviews for a particular restaurant you could either go to Yelp.com or you could go to […]
How To Optimize For Facebook’s New ‘Like’ Functionality
News was broken this weekend about new Facebook “like” functionality that will replace the traditional Facebook share buttons. The change beefed up the visibility of people’s “likes” by adding thumbnails, and meta data form Facebook’s Open Graph Protocol: This means that getting a page on your website “liked” will now be featured in the stream […]
Google & Facebook: If You’re So Smart, Work It Out!
Last week, things boiled over between Google and Facebook over data sharing. This week, the CEOs from both companies took the stage at Web 2.0 Summit. Despite the obvious conflict, neither CEO would just clearly say what they wanted from the other. It’s a pity two innovative, groundbreaking companies can’t show any innovation when it […]
Facebook: You’ve No Right To Export Email Addresses (Unless It’s To Yahoo & Microsoft)
The Google-Facebook wars have heated up this past week over the ability for people to swap contacts between the services. In the latest round, a Facebook engineer says people have no right to export the email addresses of their contacts. Unless, of course, you’re exporting to Yahoo and Microsoft. I’ve been watching the events unfold […]
SearchCap: The Day In Search, November 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Promoted Tweets Come To Google In a first ever move, Google is now carrying ads from someone else’s ad network — Twitter’s, as Google integrates Twitter’s new Promoted Tweets into […]
Bing, Now With Extra Facebook: See What Your Friends Like & People Search Results
At long last, Facebook’s social data is coming to search in a big way. Bing is now making use of it to show new “Liked By Your Friends” matches and Facebook-powered people search results. The move offers a huge amount of promise, and perhaps gives Bing a edge that Google can’t quickly replicate. But at […]
SearchCap: The Day In Search, October 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
SearchCap: The Day In Search, July 21, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: All New Microsoft Bing Webmaster Tools Today, Microsoft launched a revamp of their Bing Webmaster Tools. I talked to them back in June, when they previewed the tools at SMX Advanced, […]
SearchCap: The Day In Search, July 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Raise Your Call-Through Rate Without Reducing Your Click-Through Rate PPC ads are short—a maximum of 140 characters. Using that precious space to include a phone number usually has detrimental […]
SearchCap: The Day In Search, July 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Metaweb To Bolster Answers, Google Squared & Rich Snippets Google announced they have acquired Metaweb. Metaweb is a search company that figures out entities and not just words. I […]
SearchCap: The Day In Search, July 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Web Report: Average Page Size 320 KB Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course […]
Social Media Marketing
Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]
SearchCap: The Day In Search, May 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Matrix Wants To Be Your Guide To The Live Web If you’re looking for something to do, there are several event search engines you might use: Upcoming.org and Zvents are […]
How To Put The Facebook “Like” Button On A Site
Last month, Facebook dropped the news about their “Open Graph” or new Facebook Platform that brings content into Facebook – and of course expands Facebook’s web reach out to a more granular level. Since the announcement, there have been two questions asked quite frequently: Should I put this on my website? How do I put […]
Facebook’s Alternative Internet Vision And Its Search Implications
I attended the F8 Facebook developer event this morning and might have live blogged it but the public WiFi connection was extremely slow. Maybe that’s a good thing; aspects of what were announced had me confused, especially the privacy issues raised by the announcements. I’m not a developer and this event was geared toward them; […]