Pogo-sticking in SEO – why is it important?
What is Pogo sticking? And why is it important? Get the full story on Pogo sticking (and lots of actionable tips) right here.
Topic: Bounce rate
How to use the three-act structure for data storytelling
Data doesn’t persuade on its own. Structure your insights to show what’s working, what’s not, and what to do next.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?
Website Traffic Checker
Benchmark your site's traffic against competitors using our Website Traffic Checker Tool. Optimize your SEO strategy with comprehensive traffic data.
Bounce rate: How to identify and fix issues
Struggling with a high bounce rate? Discover effective strategies to identify and fix issues for improved user engagement and website performance.
Conversion rate: how to calculate, optimize, and avoid common mistakes
Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.
How long will people wait for websites to load in 2024? Survey says…
If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.
3 ways bots and fake users are killing your search efforts
SEO and PPC leaders are impacted by the Fake Web in ways that seriously hinder the effectiveness of search marketing.
Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Email Bounce Rate Calculator
Use our helpful email bounce rate calculator to work out the bounce rate of a single email campaign or across multiple email campaigns. You can also use it to derive the number of bounces or attempted email sends to hit your goals, as well as to calculate your email delivered rate (non-bounce rate). Bounce rate […]
SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
Google Continues to Encourage Site Owners to Think Beyond PageRank
The latest blog post from Google Webmaster Central remind site owners what many of us have been saying for years: The Google Toolbar PageRank number is a terrible SEO metric (I may be paraphrasing a bit). Webmaster Trends Analysis (and knitter extraordinaire) Susan Moskwa, who wrote the post, says: “I posit that none of us truly care […]
Deadly Sins Against SEO: Part 2
More egregious mistakes that website owners, web designers/developers, landing page experts, and others make to prevent qualified search engine traffic and conversions.
Wikipedia As A Website Usability Role Model
For all its faults, Wikipedia has a lot to teach us about usability. Here are three things that Wikipedia does right that I think websites should emulate to better engage users, boost time on site, and hopefully lead to more conversions. Summary sections Wikipedia offers summaries at the top of its feature-length articles. While I […]
Tips for Turning Unintended Traffic Into Ambassadors
If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers. […]
Paid Search: Building Brand Loyalty Two Seconds At A Time
There’s no question that the vast majority of brand loyalty is created post click—once consumers are brought to a landing page with relevant offers and other brand messaging. However, what happens in that 2-3 second window prior to the click? A lot more brand building than you think. First impressions count Search marketers spend countless […]
December 2008: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from December 2008: Top 10 Most Popular Stories: December 2008 1) Santa Tracker 2008: Google & NORAD Team Up Again – My favorite Christmas activity is tracking Santa’s route around the world. Once again, NORAD and Google are making it easy. The NORAD Tracks Santa 2008 site […]
Do Search Engines Use Bounce Rate As A Ranking Factor?
Your web site’s bounce rate may be a significant factor in your search engine rankings. If the bounce rate on your site is high, you could end up with lower rankings in the search engines. Correspondingly, lower bounce rates may actually offer meaningful ranking boosts. (Don’t know what a bounce rate is? Hang on—definitions below.) […]
SearchCap: The Day In Search, July 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Analytics Leaves Beta & Adds Requested Features
The Google Analytics blog announced that they are taking Google Analytics out of beta and adding several features based on customer feedback. The features include: