• http://www.rimmkaufman.com/ George Michie

    Eric, what a fabulous collection! The power of crowd sourcing — particularly when you hang with a sharp crowd! How ’bout this one: If you think SEO is easy, you’re probably doing it badly; creating digital visibility requires quality and quality is hard.

  • http://www.dpom.co.uk/ Brett Dixon

    One I use daily… Traffic is Vanity, Conversions Are Sanity

    (Replace Traffic with Rankings depending on the conversation!)

  • http://www.dpom.co.uk/ Brett Dixon

    Oh, and FANTASTIC article by the way!

  • http://www.ericward.com/lmp Eric Ward

    Link Building Tip #70 Stop thinking about the potential algorithmic value of the links you pursue, and instead think about the value to the human audience they will appear in front of. Some of us have been preaching this for twenty freeking years. :)

  • http://www.warrenchandler.com/ Warren Chandler

    Some fantastic tidbits and many really resonate with me. I love “Semantic search rewards authenticity. You really need to find your own audience and your own voice. ”

    I had a great conversation with David Amerland on the subject and it’s just so true. Be authentic and selfless and the results and some truly meaningful connections will typically come to you.

  • http://www.cjheitz.com/ Charles Heitz

    Holy Moly! Well, this will be bookmarked and chewed on for the coming weeks. Excellent collection of “tid bits” Eric!

  • letsdisqusit

    I got 99 zingers and a paid link ain’t one :) Nice list Eric

  • http://journeyinseoworld.blogspot.com/ Cyrel Panelo Nicolas

    I totally agree with all these tips, specifically to number 64. Thanks for the enlightenment, Eric

  • http://workwithmontes.com/ Joseph Montes

    Great article Eric !!!

  • Renee Dobbs

    Great information and I’m sharing it in my blogging groups. I have a question on #59 – is it not good to have clickable infographics or image maps? One of my groups is starting to use a clickable image (image map) and wondering if it is better to use regular text links.

  • Renee Dobbs

    Great information and I’m sharing it in my blogging groups. I have a question on #59 – is it not good to have clickable infographics or image maps? One of my groups is starting to use a clickable image (image map) and wondering if it is better to use regular text links.

  • http://FindYourPurpose.net/ Samantha Studebaker-Carl

    Thank you for this comprehensive post! This is very helpful to keep you focused on the right things!

  • http://londes.com/ Craig Tuttle

    This is outstanding! This should be a prerequisite reading for any company looking to hire new SEOs out there! Great list! I love this one… “Everyone has a weakest link — find your weakest link, and get rid of it. And keep repeating until your link profile is as near perfect as it can be.”

  • http://www.seokairos.com/ Ray Hrach

    Zinger #2… really? Does anyone really think that Google and Bing want something other than to sell ad space?

    To be clear, I’m not criticizing them for it. Every company has to make money to survive. But Zinger #1 should definately be don’t be fooled into believing your business goals (or those of your clients) are aligned with the business goals of the search engines.

  • http://www.seokairos.com/ Ray Hrach

    Zinger #2… really? Does anyone really think that Google and Bing want something other than to sell ad space?

    To be clear, I’m not criticizing them for it. Every company has to make money to survive. But Zinger #1 should definately be don’t be fooled into believing your business goals (or those of your clients) are aligned with the business goals of the search engines.

  • Eric Enge

    Glad you liked the list, and like your tip!

  • Eric Enge

    Like it Brett!

  • Eric Enge

    Amen Eric! I am with you on that one.

  • http://www.seo-theory.com/ Michael Martinez

    So, you’re telling me that with all my years of blogging and tweeting — ruffling feathers and haranguing people about cheap “SEO” tactics — I haven’t shared 1 decent zinger.

    Damn, that’s cold.

  • http://www.thesofaandchair.co.uk/ Tom Goodwin

    The best way to trick Google into thinking you are an authority in your industry? Become an authority in your industry. As the risks associated with SEO spam increase the industry will simply mature. Bring on 2014!

  • webprotech

    One more important point regarding content. If you can’t be a creator then be a curator.

    http://searchenginewatch.com/article/2221068/If-You-Cant-Be-a-Creator-Then-Be-a-Curator

    Curation isn’t the easy way out, but a different approach for getting correlated to the niche content of your industry. Curating helps the curator create an identity, get connected to the community, reach out to an audience, gain trust, and establish online authority.

    Content curation and content creation aren’t competitive, but complement each other. It wouldn’t be surprising if Google comes up with a curatorship markup to give content curators an identity the way Google has implemented the authorship markup for content creators.

    Curate or create content, but get correlated to the topical content of your industry and meet the quality standards to become fit enough to survive the evolving World Wide Web.

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